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Assistant Manager, Digital Marketing

2 months ago

San Francisco, California, United States Tatcha Full time

What We Need:

We're looking for an Assistant Manager, Digital Marketing to join our Brand & Influencer marketing team based in San Francisco. In this role, you will be responsible for analyzing data to support our marketing initiatives and optimizing the performance of our influencer community. This role reports to the Senior Manager, Brand & Influencer Marketing.

Each day at Tatcha is different with new problems to solve and tasks to tackle, but here is an idea of some of the things you will work on:

  • Brief and serve as liaison with cross-functional partners, including Creative, DTC/eComm, Retail teams
  • Partner with cross-functional teams on marketing campaigns, go-to-market launches, growth initiatives, events and more.
  • Support manager with measuring, tracking, and optimizing performance so that we consistently achieve and exceed key brand and growth KPIs
  • Measure and report on program performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders
  • Ability to analyze social data, identify trends and present key findings (both quantitative and analytical skills) and then apply these to future programs
  • Lead mailer and gifting strategy to grow brand mentions and awareness
  • Assist with build out and implementation of strategy for talent partnerships for key commercial moments
  • Assist with tracking and updating team budgets following activations; manage payment to vendors
  • Monitor and respond to community activity and brand mentions (Ex. LTK, ShopMy, TikTok Shop)
  • Manage day-to-day correspondence with multiple partners such as agencies, vendors, and influencer platforms
  • Assist with managing vendor/partner relationships - Influencer/talent agencies/agents, and event production
  • Identify new influencers and talent and assist with building innovative programs/initiatives to expand community while deepening existing relationships
  • Oversee product inventory - placing/tracking product orders and managing fulfillment for team, forecasting new launch gratis needs
  • Be an expert, staying up to date on influencer trends and tools, and providing recommendations on influencer execution for larger marketing programs
  • Support with strategy, vision, and execution of Influencer Marketing at Tatcha to reach overall brand and business strategy

Who You Are:

You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:

The ideal candidate is detail-oriented, conscientious and committed to accuracy, and will come with experience in influencer marketing within the beauty or fashion industries

  • You are a data-driven decision maker who is comfortable reviewing numbers
  • You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving
  • You are a professional who is able to juggle a dynamic workday that may include tasks in and outside an office environment.
  • You approach people with a friendly and hospitable attitude, anticipating others' needs and acting in service of them where possible
  • Self-starter with a can-do positive attitude and a roll-up-your-sleeves approach
  • Resourceful and self-motivated
  • Exceptional attention to detail while managing multiple simultaneous projects
  • Personable, open-minded and flexible with demands and changes in an entrepreneurial, fast-paced environment
  • Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas
  • Excellent communication, relationship-building, project management, and time management skills,
  • Knowledgeable & passionate about the influencer landscape, the beauty industry and social media – a trend-hunter and culture-watcher
  • A creative thinker, always bringing fresh ideas to the table
  • Welcome and learn from feedback, finding ways to incorporate it into future plans
  • Excellent knowledge of social media platforms, influencers, and best practices
  • Critical thinker and problem-solving skills

Qualifications:

  • B.A. in Communications, Marketing, or similar
  • 3-4 yrs experience in influencer, PR, and/or social media marketing
  • Experience with influencer software platforms (Tribe Dynamics/CreatorIQ, Traackr, GRIN or similar)
  • Demonstrated interest and passion for influencers and social media
  • Comfortable with G-Suite, especially Google Sheets, Calendar, Slides
  • Familiar with file management systems (Box, Dropbox, or similar)
  • Excellent communication & writing skills

The Details:

The expected base salary range for this position is $70,000 to $80,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays.

Tatcha is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.

We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All employment is decided on the basis of qualifications, experience and business need.

Tatcha will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

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