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Product Marketing Manager
3 months ago
Why join us
Canal connects top marketplaces like Flip, Fellow, and Deuxmoi with the best DTC brands to sell together through modern dropshipping. And as a marketplace, our network of Suppliers is the heart of our business. As the first PMM for Brand Network, you'll have the unique opportunity to make a major impact on our business while working alongside our network of 800+ vibrant brands.
You'll be joining a small and nimble Marketing team of two, reporting directly to our Marketing Lead. This means you'll have the opportunity to jump across projects to what you find interesting and move the business forward. Curious about Paid? Lifecycle marketing? Working closer with Product? In this role, you'll get to tackle a diverse set of strategic and tactical challenges while making a tangible impact on Canal's growth.
You'll also have the opportunity to shape the culture of our growing Marketing and Go-to-Market teams. We're a work hard / play hard type of group. We love doing things with excellence but also move with speed to try new ideas and pressure-test our assumptions. We're excited to welcome a new team member who will challenge our beliefs and add to the patchwork of our team dynamic.
What you'll be responsible for
As Canal's sole PMM, you'll take ownership of various projects impacting our Retailer and Supplier brand experience and driving movement across the funnel. We're looking for an experienced B2B product marketer who understands how to craft campaigns, messaging, and collateral that influences buyers along a software journey.
You'll do things like:
- Help create and execute strategies to acquire and retain Retailer and Supplier customers
- Pitch and deliver on end-to-end marketing campaigns that drive excitement and engagement for our customers
- Partner with our Paid, Design, Sales, and Product teams to support cross-functional growth initiatives
- Support our Sales team with top-of-funnel generation, including in-person events, webinars, and high-value gated content
- Conduct market and user research to track sentiment about Canal and propose opportunities to further our brand
- Evolve Canal's messaging and positioning to differentiate us in the market
- Manage product and feature launches, in partnership with Product
- Be a strong customer champion in influencer go-to-market and product strategies
You're a successful candidate if...
- Have 3+ years of experience in product marketing; demand gen; lifecycle, email or digital marketing; product management, or user insights-related fields at a B2B tech company
- Have B2B marketing experience and understand what excellence looks like
- Are autonomous and comfortable in developing strategies on your own
- Are data-driven, curious, and comfortable with both quantitative and qualitative analysis
- Are a proactive communicator and are comfortable working in a hybrid environment
- Are a team player and a relationship builder, experienced with working cross-functionally
- Are passionate about consumer brands and retail
- Are fast-based and have a bias toward action
- Note: Research shows that candidates from traditionally underrepresented groups don't apply for roles unless they check all the boxes. If you don't meet 100% of the requirements but feel confident that you would be successful in this role, we encourage you to apply anyway and highlight why you believe you're the right fit.
We have...
- Competitive compensation packages based on experience
- Unlimited PTO + 12 company holidays
- Quality health, vision, dental, and life insurance
- 401K plans w/ 3% employer contribution
- Commuter Benefits
- Home Office Stipends
- Beautiful two-story office in the heart of San Francisco
- Dinner provided after 5:30 PM
- Relocation stipend (if you want to join us by the bay)
- Home Office Stipend
- Occupational Accident Insurance
- Rideshare from office provided after 8 PM
- Free samples from our amazing brand partners
- An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience
- And more
Interview Process
- Initial Meeting: 30 minute video chat with our People Operations
- Intro to the role and your Experience: 30 minute interview with our Marketing Lead
- Understanding your Strengths: an "on-site" of sorts. This will be a series of minute interviews with members of our Product, Sales, and GTM teams and one founder, with a focus on learning how your skillset and values fit into Canal's culture.
- Show us how you think: you'll complete a short assignment that shows us how you approach marketing challenges
