Growth Marketing Manager

4 weeks ago

New York, New York, United States Nourish Full time
About Us

Nourish is on a mission to improve people's health by making it easy to eat well. More than half of Americans have a chronic condition related to what they eat, and poor nutrition is the number one driver of preventable death.

Nourish is addressing this healthcare crisis by helping people eat better. We connect chronic disease patients with a Registered Dietitian via telehealth and get it covered by their health insurance.

We launched two years ago and already have hundreds of dietitians and tens of thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more. We are live in all 50 states.

We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Y Combinator, and Box Group, amongst others. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.

Learn more about us in TechCrunch here and read about our recent Series A here.

About the Role

As our Growth Marketing Manager, you'll be responsible for developing and executing on our paid social media strategy. As we continue to scale rapidly, you'll be instrumental in the execution of our growth roadmap, ultimately driving more users to Nourish more efficiently. This is a great opportunity for extensive hands-on experience across both creative and analytics. This person will report into our Growth Marketing Lead and collaborate closely on growth marketing OKRs with partners across the organization.

This role is full-time and NYC candidates are preferred, but not mandatory). Nourish has an NYC office in the heart of Silicon Alley.

Key Responsibilities:

  • Develop and execute paid social media strategies and tests to drive user acquisition, including creative, audience, and landing page optimizations.
  • Manage day-to-day operations (ad level optimizations, pacing, event hygiene, etc.) of paid social campaigns across Meta (FBIG) and TikTok.
  • Own creative production end-to-end for paid social, including working with internal teams and external agencies and vendors.
  • Analyze campaign performance data throughout the funnel, to inform current performance, set goals, and forecast future metrics.
  • Lead strategy and execution for new paid social channel tests.


You'll love this role if:

  • You're passionate about Nourish's mission. You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.
  • You're analytical and data-oriented. You live and breathe data, and you love diving into data to uncover insights and inform paid social strategy. You always use data to understand creative, targeting, and landing pages to drive growth at scale.
  • You're creative and stay on top of trends, with strong opinions loosely held about what will and won't work on paid social. You are always coming up with new ideas for hypothesis-driven creative tests.
  • You're hungry to drive the business and seek opportunities to dive into challenges, drive towards outcomes, and shape growth strategy in a rapidly evolving environment.
  • You thrive in a role with high autonomy and ownership and want to lead not only media buying, but all the other paid social inputs as well. You get excited by the idea of being responsible for paid performance.

We'd love to hear from you if:

  • You have 2-4 years of experience in performance/growth marketing, with a proven track record of successfully managing paid social campaigns at multi-million dollar budgets. Experience at a high-growth startup strongly preferred.
  • You're highly proficient in data analysis, with strong Excel skills, and you have a good understanding of analytics tools such as Metabase and Amplitude. SQL proficiency preferred.
  • You have extensive experience producing performant creative, with experience managing in-house and/or external creative teams and agencies, and driving hypotheses and tests. Bonus points if you've worked directly in Figma, Canva, CapCut, etc.
  • You exhibit extreme attention to detail, excellent communication skills (both oral and written), and are able to work in a fast-paced environment.
  • You feel personally connected to Nourish's mission and are excited by the opportunity to help people live longer, healthier lives.

More Information

Mission & Vision & Success

Nourish Clinical Philosophy

Values

Why Nourish Exists

Team

Compensation & Benefits

How We Work



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