Marketing Manager

2 weeks ago

New York, New York, United States Rapt Studio Full time

About You

You are passionate about advancing our standing in our industry and demonstrate a proven track record in delivering exceptional creative communications. With a natural flair for creativity and innovation, you effortlessly navigate both day-to-day marketing tasks and long-term strategic planning. Your knack for adaptation and excellence under pressure ensures you meet the company's ever-changing demands while upholding a standard of excellence.

We are looking for a versatile and experienced Marketing Manager to join our team. As a Marketing Manager at Rapt, you will play a crucial role in driving our marketing, PR, and business development initiatives, enhancing brand visibility, and supporting business growth. You will be responsible for developing and implementing comprehensive marketing strategies across various channels to engage our target clientele and promote Rapt's services and offerings.

Responsibilities:

  • Working closely with the Head of Growth to develop and track short and long term marketing and growth goals
  • Manage award submissions & providing support to Creative Directors for case study and content development
  • Manage owned channels and content, including our website, social media profiles, and online listings, experience with WordPress and Mailchimp preferred
  • Assist & coordinate the efforts of PR consultants, articles submissions, clients & publications on public relations
  • Coordinate project photography, including scouting and conducting project photoshoots as required, and maintaining in-house photography content
  • Gain comprehensive understanding of Rapt's portfolio of work, practice areas, and company wide capabilities
  • Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and events.
  • Stay updated on industry trends and best practices to drive innovation and continuous improvement in our marketing efforts.
  • Collaborate with leadership team to develop and manage creative briefs and internal teams to guide creative direction for all public-facing communications, ensuring alignment with objectives.
  • Track and analyze the effectiveness and impact of current marketing initiatives, optimizing as needed.
  • Present ideas and final deliverables to internal teams and communicate with leadership about marketing programs, strategies, and budgets.

Qualifications:

  • Bachelor's degree in Marketing, Communications or related field
  • 5-7 years of experience in marketing, with at least 2 years in a managerial or leadership role, preferably in a creative industry such as design or architecture.
  • Strong understanding of digital marketing tactics, including SEO, SEM, social media marketing, and email marketing.
  • Detail oriented with excellent written, verbal and organization skills
  • Portfolio demonstrating exceptional visual and verbal communication skills, complemented by the ability to effectively convey ideas and collaborate with cross-functional teams.
  • Analytical mindset with the ability to interpret data and insights to drive informed marketing decisions.
  • Proven track record of driving results and achieving business objectives through strategic marketing initiatives.
  • Knowledge of the business development proposal process (RFP/RFQ).
  • Experience in the A/E/C industry is a plus, with specific experience in an architectural design firm being especially valuable.
  • Must be a self-starter with the ability to work independently and within a team environment

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