Marketing Manager, New Growth Channels
4 weeks ago
The Marketing Manager, New Growth Channels role sits within the Performance Marketing Team and is responsible for driving a test and learn culture across the team. They will be responsible for reporting, analysis, A/B testing ads, and ensuring we have the right mix of channels in place to deliver an impactful performance marketing program.
What you'll bring:
Own reporting and analysis for the performance marketing team. Be the go-to person on performance marketing results and insightsIdentify opportunities for channel optimisation and work with the team to implement. Create robust testing plans and processes to ensure we are continually testing different approaches across every channel. Identify new channels that will drive awareness, consideration, or conversion within our target ICP. Support outbound marketing efforts through the implementation of intent data and working with regional marketers to deliver 1 to many ABM activity. Own the relationship with product marketing, content, creative, and campaigns. Create a closed-loop system to ensure ad performance informs our future creative. Continually test new formats and messaging. Manage budget, vendor relationships, and invoicing. Advise team on digital marketing mix and budgets based on past performance. Leverage vendor relationships to discover new opportunities, betas, etc. to stay at the leading edge of performance marketing. Present results and findings to senior leadership as required.Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.Identify opportunities for efficiencies through Ad Tech and automation and work cross functionally to improve advertising operations.What you'll bring: 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.Deep expertise of Paid Acquisition Channels (Google Ads, LinkedIn Ads, Meta Ads, etc.), ideally holds Google ads and Meta blueprint certifications. Knowledge of the wider digital marketing environment and some experience with review sites, podcast advertising is a plus. Experience working with and implementing Ad Tech.Expert of Analysis & Reporting Tools (GA4, Supermetrics, etc)Creation of assets, ad copy, AB tests, data driven filesAbility to audit accounts and make recommendationsExcellent knowledge of Google Sheets/Excel-
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