Marketing Manager, Lead Generation

1 month ago


New York, New York, United States Caliber Healthcare Solutions Full time

Position Overview: Caliber is on the lookout for a dynamic and driven Lead Generation Marketing Manager to champion strategic initiatives and propel business growth.In this capacity, you will lead and inspire a team dedicated to formulating and executing robust lead generation and database growth strategies, with a particular focus on the Flywheel approach to marketing—prioritizing the attraction, engagement, and delight of our providers and healthcare employer clients.In collaboration with the sales organization, manage Caliber's strategy and presence at industry conferences, career fairs and events - overseeing event planning logistics, lead generation tactics (identifying existing and prospective customers, goal setting for lead capture, communication plan, lead follow up and more) ensuring a compelling and brand-aligned representation.Be the champion of conference and event activity and lead tracking and ROI.Oversee paid lead sources, including but not limited to: digital advertising, paid search, lists, sourcing tools, and utilization of third-party industry job boards and databases.Proven experience (4-7 years) in lead generation, digital marketing, and campaign managementExpertise in leveraging marketing automation tools like HubSpot, Sense or similar platforms.Demonstrated expertise in paid search, managing ad accounts and budgets on social media channels (e.g., LinkedIn, Facebook)


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