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Product Marketing Manager

2 months ago

New York, New York, United States Index Exchange Full time

About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world's largest brands to ensure a quality experience for consumers.

We're a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we're committed to upholding the integrity of the programmatic ecosystem at large.

What's it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We're built on our core values and live them each day. They're‌ not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we're looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

We have an exciting opportunity for a Product Marketing Manager to join our team and drive awareness, understanding, and adoption of our solutions in programmatic advertising. You will create and execute go-to-market (GTM) strategies while collaborating cross-functionally to ensure a continuous and effective outbound marketing strategy. It's a great time to join the team; Index is investing heavily in our omnichannel capabilities, particularly Streaming TV, in new creative formats, Deals, and Marketplaces, and continuously increasing efficiency through machine learning.

This position reports directly to the Head of Product Marketing based in New York while working closely with cross-functional teams, including Product Management, Sales and Services, Marketing, Communications, Learning & Development, Finance & Analytics, and Legal.

What We're Looking For:

  • Highly organized and results-driven individual with a proven track record of cross-functional collaboration, multi-tasking, meeting deadlines, and delivering exceptional results.
  • Excellent written, verbal, and presentation skills with the ability to simplify complex technical concepts for diverse audiences.
  • Data-driven and experienced in creating and executing go-to-market strategies that drive product adoption.
  • Customer-focused with a strong emphasis on understanding customer needs and challenges to develop product positioning.
  • Collaborative, curious, and self-driven learner.
  • Skilled in assessing industry competitive dynamics and market share.
  • Proactively identifies thought leadership and other opportunities to grow awareness of Index and our solutions aligned to key messages.

Here's What You'll be Doing:

  • Collaborate with the Product team to develop value propositions and messaging.
  • Deeply understand customers, competitors, and the ecosystem to refine our unique selling proposition.
  • Lead cross-functional collaboration to develop and implement global go-to-market strategies for new products and partnerships.
  • Gain a deep understanding of the product roadmap to drive internal and external education efforts.
  • Partner with Sales and Commercial teams to provide product training and develop customer collateral to drive product adoption.
  • Collaborate with Marketing to create a cross-channel roadmap of strategic marketing initiatives at the product-line level, including digital channels, event marketing, and content.
  • Define product KPIs to measure and accelerate product adoption in alignment with Product Management.

Here's What You Need:

  • 4+ years of overall experience with 2+ years in product marketing or product management.
  • Excellent oral and written communication skills and a strong attention to detail.
  • Technical aptitude to translate complex concepts into value-oriented messaging.
  • Experience in leading by influence.
  • Customer-facing experience.
  • Strong storytelling abilities and proficiency in creating compelling marketing content, including customer presentations.
  • Balance of being a creative problem solver and detail oriented.
  • Organized self-starter and are your own "best" critic.

The base salary for this role is USD 135,000 to 170,000. The total compensation package may vary depending on job related knowledge, skills and experience. ​​

Why You'll Love Working Here:

  • Comprehensive health, dental, and vision plans at no cost to you
  • Time off and flexible work schedules
  • Retirement plan with a 5% company match
  • Stock options and equity packages
  • Generous parental leave
  • Monthly wellness stipend plus fitness discounts and quarterly wellness group activities
  • Community engagement opportunities and donation-matching program
  • Annual virtual company retreats and regular community-led team events
  • One day off per year to volunteer
  • A workplace that supports a diverse, equitable, and inclusive environment – learn more here

Notification

Index Exchange is aware that there have been recent scams directed toward candidates regarding job interviews and offers.

Please be vigilant and do not accept interview requests, job offers, or other hiring-related documents from anyone other than our dedicated recruitment team, from the domain of Our interview process consists of several steps, including phone screens and video interviews. We do not conduct interviews via an email questionnaire or request money at any point in the process.

We remain dedicated to resolving this matter and we appreciate your support.

Equal employment opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility for applicants with disabilities

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.

If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.

Index Everywhere, Index Anywhere

Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.

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