Product Marketing Manager
2 weeks ago
What will you do?
· Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets
· Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers
· Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point
· Work across multiple channels to communicate Merkle Science's value proposition and differentiators in the competitive market.
· Create sales tools and content such as case studies, videos, website copy and blog posts
· Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities
· Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products
· Establish and iterate on go-to-market strategy to reach revenue targets
· Will manage his/her own team of designers and marketers.
What are we looking for?
o Fluent in English
o At least 2-4 years of prior marketing / product experience
o Prior startup experience or experience at a boutique firm is a big plus
o Previous compliance/finance/blockchain experience is a big plus
o Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools
o Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance
o Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.
Ability to take complex topics and create compelling narratives for different audiences.
o Excellent project management and stakeholder management skills.
o Excellent spoken, written, and presentation communication skills
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