Senior Product Marketing Manager

1 month ago


New York, New York, United States DailyPay Full time
The Role:

Reporting to the Director of Product Marketing, the Sr. Product Marketing Manager will lead the planning and execution of go-to-market strategy and product launches. This will include our core enterprise and platform products for Human Capital Management. In addition to these responsibilities, this person will sit at the intersection of Product & Commercial teams to enable DailyPay to achieve its quarterly and annual sales objectives.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

You will be encouraged to think and act both strategically and tactically: from the inception of a product idea to the creation of product launch plans. You are a self-starter, detail-oriented and comfortable with ambiguity in a rapidly-changing environment. You are a storyteller that uses data to inform your product marketing strategies. You are collaborative and enjoy working with stakeholders from across the business.

Product CMO/CRO - Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement.
Planning & Execution – Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle
GTM Strategy & Launch – Launch new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople
Product Messaging & Positioning – Build product positioning, messaging and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
Personas - Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
Enablement – Work with the Enablement teams to provide the field the information that helps salespeople sell more effectively, success managers grow portfolios more effective, and support support more effectively
Voice-of-the-Customer – Build a deep understanding of our customers and Dailypay's value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels

What You Bring to The Team:
5+ years of Product Marketing or Management Consulting experience
3+ years of Product Marketing experience bringing products to market
Experience in B2B SaaS, Payments
Excellent time management, prioritization and project management skills
Demonstrated writing, communication & critical thinking skills
Flexibility to learn on an accelerated curve and adapt quickly to changing needs
Fiercely collaborative, driven and ambitious

What We Offer:
Exceptional health, vision, and dental care
Opportunity for equity ownership
Life and AD&D, short- and long-term disability
Employee Assistance Program
Employee Resource Groups
Fun company outings and events
Unlimited PTO
401K with company match

DailyPay focuses on Financial Services, Human Resources, Technology, Finance Technology, and Employer Benefits Programs. Their company has offices in New York City and Minneapolis. They have a large team that's between employees. To date, DailyPay has raised $281M of funding; their latest round was closed on January 2023.
You can view their website at or find them on Twitter, Facebook, and LinkedIn.

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