We have other current jobs related to this field that you can find below
-
Director of Content
1 month ago
New York, New York, United States Icreon Tech Full timeThe Director of Content will lead a team of writers to create high-traffic blog content, thought leadership content, lead-converting resources, and key brand assets. You will support marketing stakeholders, including demand generation, sales enablement, public and analyst relations. Goals include: attracting site traffic and social followers, driving new...
-
Digital Content Producer
9 hours ago
New York, New York, United States New York University Full timeJob SummaryThe Digital Content Producer will play a crucial role in developing and maintaining the online presence of New York University's Gallatin School of Individualized Study. Reporting to the Associate Director of Communications, this position is responsible for:Developing and maintaining a branded, user-friendly, accessible, and inclusive web and...
-
Website Solutions Engineer
6 days ago
New York, New York, United States Webriy Full timeOverviewAs a Website Solutions Engineer at Webriy, you will be instrumental in designing and sustaining online platforms that accurately reflect our corporate identity and fulfill our operational objectives. Your collaboration with our creative and marketing divisions will be vital in ensuring a cohesive user journey and enhancing our digital footprint to...
-
SEO and Content Marketing Expert
5 days ago
New York, New York, United States Manpower Group Inc. Full timePosition Overview: Our client is in search of a dedicated SEO & Content Marketing Specialist to enhance their digital presence.Role Summary: This position involves a blend of analytical thinking and creativity, aimed at improving our online education platform's visibility and reputation.Key Responsibilities: Under the mentorship of the Associate Director of...
-
SEO and Content Marketing Expert
5 days ago
New York, New York, United States Manpower Group Inc. Full timePosition Overview:Our client is in search of a dedicated SEO & Content Marketing Specialist to enhance their digital presence.Role Summary:This position involves working closely with the Associate Director of SEO & Digital Strategy, providing an excellent opportunity for professional growth in the field of Search Engine Optimization (SEO) and content...
-
marketing director
5 months ago
New York, New York, United States Executive Profiles Inc. Full timeGlobal fashion company is seeking a Marketing Director to lead the marketing team with e- commerce strategies and initiatives to drive the brand.Responsibilities:Responsibilities include overseeing the complete process of all marketing strategiesDevelop marketing campaigns, social media and promotional content Manage all written content for...
-
SEO and Content Marketing Expert
12 hours ago
New York, New York, United States Manpower Group Inc. Full timePosition Overview: Our client is in search of a dedicated SEO & Content Marketing Specialist to enhance their digital presence.Job Title: SEO & Content Marketing SpecialistLocation: RemoteCompensation: $25-30 per hourRole Summary: We are looking for an enthusiastic, analytical, and innovative Search Engine Optimization (SEO) & Content Marketing Specialist to...
-
Senior UX Content Strategist
1 day ago
New York, New York, United States Solomon Page Full timePosition Overview:Our client, a leading provider in the pet insurance sector, is seeking a temporary-to-permanent Senior UX Content Strategist to enhance their digital presence, including websites, mobile applications, and email communications. In this pivotal role, you will be instrumental in crafting and refining content to foster seamless and engaging...
-
Senior UX Content Strategist
5 days ago
New York, New York, United States Solomon Page Full timePosition Overview:Our client, a prominent player in the pet insurance sector, is seeking a temp-to-perm Senior UX Writer/Content Designer to elevate their digital presence across various platforms, including websites, mobile applications, and email communications. In this pivotal role, you will be instrumental in crafting and refining content that fosters...
-
Data Analytics Manager
10 hours ago
New York, New York, United States Market Fusion Analytics Full time**About Market Fusion Analytics**We are a leading consultancy specializing in providing profitable and sustainable growth strategies to our clients. Our focus is on improving return on marketing investment and long-term corporate portfolio health.**Role Overview**This is a full-time hybrid role for a Manager/Director of Analytics at Market Fusion Analytics....
-
Senior Marketing Content Strategist
6 days ago
New York, New York, United States DoubleVerify Full timeAbout Us DoubleVerify (DV) stands at the forefront of digital media measurement and analytics. Our commitment is to bolster the internet's integrity, safety, and security while ensuring a fair value exchange in digital media transactions. Fortune 500 brands globally depend on our impartial data and analytics to enhance their digital advertising strategies. ...
-
Lead Content Strategist
6 days ago
New York, New York, United States Vimeo Full timeContent strategists enhance user experience by simplifying complex information. As a Lead Content Strategist, you will oversee content strategy for various product teams. Your role will involve shaping the vision for their content and collaborating with team members to design and implement improved user experiences. Your expertise in language will empower...
-
Director of Insights and Analytics
1 month ago
New York, New York, United States Bonobos Full timeBonobos is seeking a Director of Insights and Analytics who is hungry to grow an Insights and Analytics function and make us a more empirical and customer-centric company.At Bonobos, we're redefining how customers browse, discover and shop for apparel. As the largest digitally native apparel company in the US, we are poised to make groundbreaking advances in...
-
Southern USA Content Curator
13 hours ago
New York, New York, United States Time Out Group Plc Full timeJob OverviewPosition: Editor for Texas and Southern USALocation: TexasDepartment: ContentReporting to: Content Director, AmericasRole SummaryTime Out is a prestigious lifestyle publication dedicated to enriching the experiences of our audience in vibrant urban environments. We seek a well-informed, engaging, and witty Editor for Texas and Southern USA who is...
-
New York, New York, United States Dow Jones Full timeExecutive Director, Content Development Specialist - Dow JonesDow Jones, a leading global provider of news and business information, delivers content to consumers and organizations worldwide. With over 125 years of experience, Dow Jones operates one of the world's largest news operations, including well-known publications like the Wall Street Journal and...
-
Content & Product Marketing Manager
1 month ago
New York, New York, United States Salesforce Full timeTo get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySalesJob DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AIData +CRM.Leading with our core values, we help companies across every industry blaze new...
-
New York, New York, United States UNICEF - United Nations Children's Fund Full timeUNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.And we never give up.For every child, EDUCATIONThe...
-
Director, Web Strategy
4 weeks ago
New York, New York, United States Peloton Full timeJOB SUMMARY Join Peloton as the Director of Web Marketing Strategy and be part of a team dedicated to developing and implementing innovative strategies to attract and convert visitors across various international websites. In this role, you will report directly to the VP of Marketing Strategy & Operations, working closely with different teams to ensure...
-
Creative Content Studio Lead
5 days ago
New York, New York, United States Americanflat Full timeJob OverviewSalary:At Americanflat, we are a vibrant and expanding organization dedicated to transforming the way art is integrated into your home. Our focus is on crafting chic, budget-friendly, and uniquely curated frames and home decor items, featuring the work of some of the most talented contemporary artists today. Our fully remote team operates across...
-
Training Developer/Content Manager
2 months ago
New York, New York, United States CAI Full timeJob ID NumberR3081Employment TypeFull timeWorksite FlexibilityHybridJob SummaryAs a Training Developer/Content Manager, you will play a crucial role in executing our content strategy across digital platforms.Job DescriptionWe are looking for a Training Developer/Content Manager for a full-time, salaried opportunity that is hybrid in Newark, DE . As a...
![Pfizer](https://media.trabajo.org/img/noimg.jpg)
Director, Website Analytics, Content
3 months ago
OVERVIEW:
Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.
This position will report to the Global Lead of Media Measurement, and will be a key resource in driving integrated audience analytics for media application at Pfizer across the enterprise. They will work directly with agency partners, and internal collaborators within the CMO to create an audience analytics playbook. They will bring a deep understanding of the intricacies of clinical real-world health data, as well as lifestyle and consumer behavior data within the marketing science industry. This person will partner closely with other members of the CMO to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.
ROLE SUMMARY:
The Director, Audience Analytics is responsible for creating the measurement focus for the newly designed audience process and analytics strategies, creating best practices and data led decisioning. This is a unique role, that will curate audience data insights for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.
In this newly created role,the Director, Audience Analytics, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. They must leverage strong cross-functional abilities to collaborate effectively with several key business partners both internally and externally.You'll collaborate with Audience teams, Strategy, Performance & agency teams on optimization reports, and process improvements.
ROLE RESPONSIBILITIES:
- Create new processes and playbooks, directly with agency partners to review, and translate media audiences for brand business alignment
- Implement an end-to-end connected audience data strategy across patient and provider audience data types to drive improved Marketing ROI
- Define and create capabilities and guidance for both patient, and HCP-level audience types, to tie implementation to MROI
- Help guide data specifications and taxonomy needs for cross-functional needs
- Create insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie optimizations to audience insights
- Partner with Commercial Analytics team to translate audience business rules to application in media
- Create actionable insights that are audience-led, across all key channels within media, site and creative performance
- Identify, review, and vet analytics 3rdparty providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey
- Steward implementation and evolution of key learning and standardization documentation and playbooks to shepherd media audience analytics best practices and drive integration across all Pfizer groups
- Drive HCP targeting media analytics best practices, across data transfer needs through script lift and MROI performance aligned to HCP 1:1 investment prioritization
- Steward audience data best practices for media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally
- Work cross-functionally with audience and customer engagement teams to ensure data plays a key role, and is crafted in a way that can drive MROI for marketing relevancy
- Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal audience strategies
- Leverage audience data across patient and provider, to analyze campaign performance
- Translate media data taxonomy and meta-data best practices to audience data tracking and dynamic optimization opportunities
- Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential
QUALIFICATIONS:
- 10+ years Marketing or Media experience in a professional environment, with experience managing and building teams
- BS Degree in Marketing, Business, or equivalent experience
- Pharmaceutical industry and healthcare experience required, specifically with an understanding of healthcare claims data and its application to marketing optimization
- We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media
- Deep understanding of consumer data sources and providers
- Understanding of data-driven media planning and buying approaches globally
- Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.
- Experience translating data insights into actionable recommendations for executive decision-making
- Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data source and taxonomy expertise
- Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech
- Proven ability to work collaboratively across multiple teams
- Exceptional interpersonal skills and mastery of working in a matrixed environment
- Excellent communication skills; can articulate complex concepts to a diverse audience
- Creative, innovative problem solver who leads with insights derived from data
- Strong writing, presentation and influencing skills
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
- Last Date to Apply: June 27, 2024
- NYC or Collegeville, PA locations
The annual base salary for this position ranges from $149,200.00 to $248, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
#LI-PFE