Director of Content

1 month ago

New York, New York, United States Icreon Tech Full time

The Director of Content will lead a team of writers to create high-traffic blog content, thought leadership content, lead-converting resources, and key brand assets. You will support marketing stakeholders, including demand generation, sales enablement, public and analyst relations. Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling marketing with engaging content.
Our headquarters is in New York – but this role as the option to work remotely in the United States.
Responsibilities:

  • Lead a team of content strategists to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).
  • Grow the writing team through hiring and training.
  • Develop the strategy and processes to scale output content.
  • Make data-driven decisions to move the team and our content forward and hit company goals.
  • Serve as an evangelist for our message, brand, and content through thought leadership, web copy, and blogging.
  • Ensure all marketing stakeholders needs are met.
  • Keep the team up-to-date with the latest trends in content marketing.
  • Manage content creation agencies and freelancers.
  • Success metrics will include content downloads, improved time on website, and SEO goals all driving to reach marketing and sales pipeline goals (MQLs, SALs, SQLs)

Requirements:

  • BA/BS degree or equivalent working experience.
  • Minimum of 10 years of experience producing marketing content.
  • Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).
  • Leadership experience with excellent communication skills, both written and verbal.
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.

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