Sr. Product Marketing Specialist- Print/Inkjet

2 months ago

Boca Raton, Florida, United States Canon USA Full time

About the Role

Possesses specialized knowledge or skills in a particular functional area. A fully qualified, seasoned professional with a full understanding of the job role who works on more complicated issues facing the department. Receives general instruction from manager on new assignments but little to no direction in day-to-day work. Typically reports to a Manager or Senior Manager, and may mentor or supervise one or two less experienced professional staff.

A technical marketing role leading out on the development and execution of the Production software (Canon & Partner) & professional services category marketing business to support Canon Solutions America's production print solutions. Requires strong print industry market knowledge for commercial print, transaction, direct mail with the ability to develop end-to-end solutions. Packaging & label market experience a plus. Executes on the PPS and Marketing strategies for Canon software, Partner software & professional services category marketing programs and assists with field escalation activities across the Americas, working in conjunction with other category marketing specialists & collaboratively with other functional organizations.

This position will be based in our Boca Raton, Florida office

Hybrid work Solution

Your Impact

Responsible for the development and execution of the product marketing plan ensuring alignment to the overall corporate strategies and objectives requiring the ability to foster strong relationships with the factory headquarters, finishing, media, and software category specialists.

Responsible for product launch and life cycle management, developing and maintaining pricing and promotion programs, population management and product revenue and profitability.

Responsible for developing marketing collaterals/samples/launch kits, sales tools, sales support, and sales training for Canon's production software, partner software & professional services marketing.

Responsible for developing new application and market opportunities, including but not limited to the TDM, Commercial Print, Corporate and Packaging/Label markets in support of opening new markets, driving new volume growth and revenue opportunities.

Manages and reports on new product solutions, product introductions and the product lifecycle for existing products through the Product Management Team (PMT) process by applying marketing principles including target market and application definition, product structure and pricing.

Ensures delivery and execution of the marketing programs and sales tools, product structure, pricing and service structure to our systems and communicates the results to our sales force.

Requires the technical aptitude to understand, discuss and demonstrate software solutions to different audiences such as technical buyers, coaches, economic buyers, etc.

Partner management including contract negotiation, building and maintaining partner relationships. Evaluate the market for partner opportunities to further strengthen the Canon portfolio of solutions.

Provides consultation across a wide customer base on how world-class end-to-end solutions are enabled to drive business success for customers.

Ensures fast and accurate communication with field sales to support sales activities.

Researches and develops sales tools for sell against competitive products including SWOT, objection handling, etc."

About You: The Skills & Expertise You Bring

Requires a degree in Business, Marketing, Digital Printing, a related technical major, or a related field.

Requires experience in inkjet, direct mail, commercial print and packaging/label market

Experience in sales, marketing, research and development, or solution management specifically focused on production inkjet solutions in the printing industry.

Requires experience in managing multi-million dollar business responsibiltiies

Technical aptitude required

May require up to 10-15% travel (valid driver's license and acceptable driving record necessary) including overnight stays.

Must have solid Microsoft Office Suite skills, especially PPT

Familiarity with MicroSoft Power BI desireable"

Company Overview

About our Company - Canon Solutions America, Inc. empowers companies of all sizes to succeed by supplying market leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With unwavering dedication to promote professional innovation, Canon Solutions America, Inc. helps drive sustainability, nurture efficiency, and regulate costs through the unification of comprehensive digital and traditional printing and document management solutions. As a wholly owned subsidiary of Canon U.S.A., Canon Solutions America, Inc. is headquartered in Melville, NY and has sales and service locations across the U.S. Our parent company, Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in global revenue in 2020, ranks third overall in U.S. patents granted in 2020 and was named one of Fortune Magazine's World's Most Admired Companies in 2020.

Canon Solutions America offers a competitive compensation package including, for eligible positions, medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers' site , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at

#CSA

Posting Tags

#li-rb1 #pm20 #li-hybrid

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