Product Marketing Manager

6 days ago

Boca Raton, Florida, United States ModMed Full time

About ModMed

ModMed is a leading healthcare technology company that is revolutionizing the way medical practices operate. We are a team of passionate and dedicated professionals who are committed to making a positive impact on healthcare.

Job Summary

We are seeking a highly skilled Product Marketing Manager to join our Marketing team. As a Product Marketing Manager, you will be responsible for developing and executing annual product marketing plans across all relevant ModMed products and services.

Key Responsibilities

  • Usher relevant product and services launches for their persona through the concept-to-market process (product idea to launch), working with the ELT team, to review, approve and ensure ongoing organizational launch readiness.
  • Lead the team to develop customer benefit messaging and positioning.
  • Develop compelling sales enablement materials: website content, blog posts, white papers, webinars, videos, slide decks, and data sheets. Partners with sales enablement to deliver training.
  • Crafts and continually refines the story to unlock the potential of our products and services to help our customers deliver better care to their patients through our solutions.
  • Leads the ongoing updates of competitor info, including battlecard updates, for competitors unique to their persona. Feeds competitive insights into the cross-specialty, cross-persona battlecards.
  • Identify key trends, market drivers and customer requirements for products and services across specialties, while acting as a subject matter expert and sharing this information with the sales and product teams.

Requirements

  • Bachelor's Degree, required in Marketing or Business related area of study; MBA, preferred.
  • 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement.
  • Ability to travel 15-20% including occasional weekends.
  • Experience as a product marketing manager.
  • Experience driving direction and alignment with large cross-functional teams.
  • Experience in a business-to-business (B2B) environment, high-tech products/services, ideally in healthcare.
  • Strong writing, speaking and presentation skills.
  • Certification(s) from Product Marketing Alliance or Pragmatic Institute.

What We Offer

  • Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
  • 401(k) Plan with immediate vesting in the company matching contribution.
  • Generous Paid Time Off and Paid Parental Leave programs.
  • Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs.
  • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed.
  • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning.
  • Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability.

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