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Executive Programs Marketing Specialist

2 months ago

Boca Raton, Florida, United States Jobs for Humanity Full time
Job Summary

Florida Atlantic University is seeking a highly skilled Marketing Coordinator to join our team in the College of Business. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns across various channels, including email, events, social media, and content marketing.

Key Responsibilities
  • Assist in planning and executing marketing campaigns to promote the College of Business and its programs.
  • Develop and publish engaging content for various marketing channels, including websites, newsletters, and social media.
  • Track, analyze, and report marketing campaign performance metrics to provide insights and recommendations for improvement.
  • Assist in managing social media channels, including content creation, scheduling, and engagement.
  • Design marketing materials and graphics for ad hoc requests from stakeholders.
  • Conduct research to identify market trends, competitor activities, and customer preferences.
  • Act as a point of contact between the marketing team and other departments, facilitating information gathering and project coordination.
  • Provide support for various marketing projects and initiatives as needed.
Requirements
  • Master's degree from an accredited institution in an appropriate area of specialization.
  • Two years of experience in marketing, public relations, customer service, writing, social media, or a related field.
  • Excellent verbal and written communication skills.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Ability to think creatively and innovatively.
  • High attention to detail, ensuring accuracy and quality in all tasks.
  • Strong analytical skills to measure and report on campaign performance.
  • Proficiency in Microsoft Office Suite and familiarity with marketing software.
  • Basic skills in graphic design and tools like Adobe Creative Suite or Canva.
  • In-depth knowledge of various social media platforms, best practices, and trends.
  • Ability to create compelling and engaging content across various platforms.
  • Proficiency in search engine optimization (SEO) and search engine marketing (SEM).
Preferred Qualifications
  • Experience with CRM software and digital marketing tools.
  • Marketing certifications (e.g., Google Analytics, HubSpot).
Benefits
  • Excellent benefit packages including medical, dental, vision, life insurance, flexible spending plans, and employee assistance program.
  • State retirement options including tax-deferred annuities and Roth 403(b) plans.
  • State employees Public Service Loan Forgiveness (PSLF) program.
  • Flexible work arrangement plans.
  • Sick Leave Pool Program.
  • Paid time off including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break.
  • Paid Community Engagement Volunteer Service Day.
  • Employee Educational Scholarship Program (EESP) for eligible staff/faculty.