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Senior Strategic Marketing Manager – Competitive Intelligence
4 months ago
Leica Biosystems' mission of "Advancing Cancer Diagnostics, Improving Lives" is at the heart of our corporate culture. We're a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence.
Our associates know that every moment matters when it comes to cancer diagnostics. When you come to work, you're helping develop solutions that enable accurate diagnoses to turn anxiety into answers. Join our diverse, global team of talented people, and be inspired to grow every day.
Leica Biosystems is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we're working at the pace of change to improve patient lives with diagnostic tools that address the world's biggest health challenges.
The Senior Strategic Marketing Manager II – Competitive Intelligence will be responsible for creating and executing the competitive intelligence process, analyzing and interpreting market and competitive trends to inform business decisions, and contributing to the development of best practices market and competitive market mapping.
This person must have the ability to go beyond analysis and synthesize key insights and their impact on the Leica business in a clear and concise manner. They need to be creative and collaborative in developing new models to capture and distribute competitive intelligence on strategy, products, solutions, while integrating these learnings into actionable recommendations. A sizable portion of the assignment will be spent on driving market modelling linked to the annual strategy process as well as helping regional team close competitive white space. Other key responsibilities require driving change and leading teams to think beyond traditional models and try different approaches that will drive competitive wins and growth.
This role is highly dependent on the individual's ability to work collaboratively with the Business Units, Sales Units and leverage internal colleagues and external resources. This requires a highly agile, dynamic and inspiring leader that influences through conviction and data and is a true champion of moving the organization forward.
The Senior Strategic Marketing Manager for Leica Biosystems is responsible for owing and driving the market and competitive analysis in the yearly strategic planning process with relevant analyses, presentations, and strategies, as needed.
This position is part of the Leica Biosystems Strategic Marketing Team located in Deer Park, Illinois and will be a fully remote position. At Leica Biosystems, our vision is to advance cancer diagnostics and improve lives.
You will report to the Senior Director of Strategic Marketing responsible for the global marketing strategy. If you thrive in a fast-paced role and want to work to build a world-class marketing organization—read on.
In this role, you will have the opportunity to:
- Define and drive comprehensive view of market and competitive dynamics (both qualitative and quantitative) globally at a regional level.
- Periodically review insights with external sources (conferences, annual reports, analysts' calls).
- Own the competitive and market commentary for the monthly & quarterly President Newsletters.
- Develop a framework to gather & distribute competitive intelligence on products, solutions and strategy. Drive the creation of competitive playbooks in coordination with BU and SU.
- Develop market modelling based on competitive positioning scenarios.
- Create and maintain a repository of Competitive Insights.
- Responsible for executing on request from the L1 SIR committee.
- Manage and coordinate the deliverables of the LBS strategy including ad hoc creation of market models, market research, analysis of market segments and competitive positions.
The essential requirements of the job include:
- M.B.A or other field relevant advanced degree
- 10+ years relevant experience working in business related field.
- Ability to leverage data creatively and visually.
- Successful leadership experience in a matrix environment.
- Ability to lead and influence across multiple functions.
- Extraordinary quantitative and interpretative skills.
- Proven ability to drive and champion change through new processes, models.
- Travel is less than 20%
At Leica Biosystems we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide.
The salary range for this role is $130,000 to $160,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
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When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at to request accommodation.
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