manager - brand partnerships & league marketing

3 weeks ago


Hollywood, Florida, United States Hard Rock Hotel and Casino Full time
Overview


What are we building?


Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world.

We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers.

We care about each customer interaction, experience, behaviour, and insight and strive to ensure we're always acting authentically.


Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality.

We're taking that foundation of success and bringing it to the digital space - ready to join us?

Responsibilities

As a Manager on the Brand Partnerships and League Marketing team, you will help lead all

of Hard Rock Digital's partnership and sponsorship strategies with external brands, as well

as all aspects of league and team co-marketing efforts. You will take a best in class

management approach to working with brands, teams, and leagues, and ensure that they

align with Hard Rock Digital's business and brand aspirations. Ultimately, you will contribute

to building, growing, and expanding the best brand in gaming.

You will start with an audience first approach, utilizing qualitative insights and quant data to

bring the brand to life in sports and macro-culture. You will work across sports teams and

leagues to drive both a revenue generating and brand building approach to our marketing

efforts.

You are a master tactician that can manage multiple stakeholders to success in a fast paced

environment. You are a highly collaborative partner with an eye towards building long

lasting, mutually beneficial relationships for all parties. You are intellectually curious, yet

grounded in audience narratives, insights and macro-culture research.

Reporting to the Sr. Director, Brand Partnerships and League Marketing, the successful

candidate will be an emotive-based marketeer who has proven experience in executing

brand partnerships, driving internal stakeholders groups, and navigating ambiguity. You will

be able to work collaboratively with ease across internal teams, as well as negotiate with

teams and leagues. You will have worked across a diverse range of brands and start with an

audience-first mentality.

Responsibilities

*Help lead Hard Rock Digital's brand partnership efforts, setting up an efficient project

plans and ways of working with external partners

*Execute best in class creative and media strategies for a diverse range of audiences

*Effective partner management across sports teams and leagues to drive Hard Rock

Digital brand and business objectives

*Partner with other parts of the Marketing team to drive brand foundations and brand

values, as well as ways to bring the brand to life in sports and macro-culture.

*Partner with Product and Analytics teams on KPIs and reporting

*Partner with external agencies, sports leagues, teams, and brand partners on

integration of HRD creative designs and media strategies

*Act as a critical thought partner to the CMO, VP or Brand and Campaign Marketing,

and other executive leadership across the organization

*Promote a work environment that fosters creativity, innovation, rational risk-taking

and tradeoffs

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