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Brand Marketing Coordinator

3 months ago

Shelton, Connecticut, United States Clarion Events North America Full time

In September 2023, we were certified as a "great place to work" from for the 2nd year running

Does this sound like you?

You have a passion for brand and event marketing with a desire to part of a cohesive team working towards common goals. You are results-driven and self-motivated. You are eager to learn and make an impact across all marketing channels. You thrive in a fast-paced environment and can pivot quickly from task to task. You are an excellent collaborator and strong project manager. You are a creative marketer who can stay organized and prioritize tasks. You are customer-obsessed, with an interest in data and insights to inform content and other marketing activities. You are interested in trying new things and want to be constantly learning.

If the answer is yes, we'd love to meet you

How you'll make an impact:

· Proactively plan and execute against the marketing calendar for consistent on-time delivery

· Craft messaging and copywriting that aligns with your customer needs, tone and drives action for use across web, email, social and advertising channels

· Create, design, post, report on performance for social media

· Partner with the digital marketing department to generate websites and emails that spark interest and deliver leads and conversions

· Collaborate with internal design team for design-related digital and print needs

· Partner closely sales team to provide them with tools, materials, and presentations, and deliver lead generation

· Consistently report on campaign performance, refer to analytics and customer insights to provide recommendations that are strategies that are supported by analytics across multi-channel campaigns

· Utilize design systems and tools to create graphics for media channels such as social media, emails, and websites

· Promptly reply to customer registration requests and questions

· Understand customers' needs while onsite and deliver those needs efficiently and effectively

· Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity

The skills & experience you'll need:

· Experience in marketing

· B2B social media

· Email campaigns and marketing automation platforms

· Copywriting

· Self-directed and detail-oriented; a tenacious 'can do' approach to work; able to work on own initiative

· Strong project management & communication skills

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What's it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

· Work-life balance – we are flexible with you to allow you to be at your best on the job

· Leading by example and taking full responsibility for ideas, actions and problem solving

· Ensuring our employees have all the necessary tools to effectively perform their job

· Constantly identifying training needs to grow and develop our employees

· Failing forward faster – try new things, fail & learn, repeat

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.