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Marketing Automation Specialist

2 months ago

Knoxville, Tennessee, United States University of Tennessee, Knoxville Full time
Marketing Automation Specialist - Digital Learning at UT

Digital Learning at UT is a newly created unit charged with advancing UT's commitment to discovery, creativity, learning, and engagement, specifically for online learners.

Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation.

At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaboration problem-solving.


The Marketing Automation Specialist will support and scale marketing efforts for the Digital Learning customer relationship management (CRM) system.

This position will lead the design, delivery, and implementation of prospective and current Digital Learning engagements using marketing automation products and integrations that allow for efficient and effective targeting, acquisition, and nurturing of students.

This includes working closely with key campus partners to fully understand the Digital Learning business process and how our automation tools can streamline the processes, including the gathering of business requirements and design solutions based on knowledge of the online learning environment.

Organizes, manages, and prioritizes workflows from creative development to product delivery. Oversees the QA and approval process to ensure university brand standards and quality control.

Champions digital engagement efforts including, but not limited to email, SMS, ringless voicemail drops, dialer campaigns, chatbots, and digital remarketing.

Develop and implement marketing automation strategies and campaigns, including email, omnichannel marketing, behavior targeting, lead prioritization, and advertising tactics.