Communications Specialist

1 month ago

Minneapolis, Minnesota, United States Sun Country Airlines Full time

ABOUT SUN COUNTRY AIRLINES

We're not your average airline. We're agile, resilient, and full of uncommon opportunity. Here, you can grow as part of an ambitious team that safely and collectively supports each other, our travelers, and our community. Together, we're making travel more attainable.

With more than 40 years of Minnesota roots, we're a unique hybrid low-cost carrier offering diverse services including scheduled flights to destinations across the U.S., Canada, Central America, and the Caribbean, as well as charter and cargo operations around the world. At Sun Country, you'll be part of a growing airline and an enthusiastic team focused on connecting our community with their favorite people and places.

SUMMARY

The Communications Specialist is responsible for executing Sun Country Airlines' communications and public relations strategy, including gathering and writing content for consumers, news media, and employees. This role is part of the Brand and Communications team within the Marketing Department whose purpose is to create, promote, enhance, and protect the "voice of the airline." The Communications Specialist is detailed, adaptable, and will be a generalist in coordinating projects, events, and creating content for multiple audiences and channels.

The Communications team brings to life the Sun Country brand promise in multiple channels, events, and through community partnerships. This position will report to the Senior Director of Communications and work collaboratively with all members of the Brand and Communications team.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

External communications

  • Coordinates PR opportunities and marketing assets with airport authorities and convention and visitor bureaus for the addition of new destinations, including inaugural flight events and announcements of new service.
  • Identifies, develops, and drafts content for consumers in collaboration with the Brand team, including the Sun Country communications site, "Stories," to drive SEO and bookings at
  • Drafts press releases and key messages on new Sun Country destinations and seasonal schedules.
  • Understands the emergency communication response plan and participates in regular training and drills.
  • Assists in gathering information for and creating executive briefings and talking points.
  • Maintains list of local and national media outlets.
  • Monitors media and social coverage.

Internal communications

  • Edits, formats, and disseminates the weekly employee newsletter, department newsletters and company-wide announcements.
  • Ensures digital monitors throughout Sun Country are updated with information to reach desk-less employees.
  • Takes the initiative to partner with colleagues throughout the airline to identify and develop potential story opportunities.
  • Assists with the coordination and staffing of employee events (e.g. town halls), media and community partnership events (e.g. Make-A-Wish) and other team initiatives as needed.
  • In partnership with IT, maintains updates to the Sun Country intranet site.
  • Participates on the employee engagement team.
  • Maintains broad knowledge of company operation, products, performance, and initiatives.

SUPERVISORY RESPONSIBILITY

None

QUALIFICATIONS AND EDUCATION REQUIREMENTS

  • Bachelor's degree in Strategic Communications, Public Relations, Marketing, or related field
  • 2+ years of experience in corporate communications, media relations, and/or consumer-facing communications, and/or public relations
  • Excellent AP style writing skills and superior verbal communication skills
  • Knowledge of current events and media landscape
  • Highly organized with the ability to manage multiple priorities and projects from start to finish with strong attention to detail
  • Experience working in a fast paced, highly dynamic environment and comfortable with some ambiguity
  • User of the full Microsoft suite of products, data asset management systems, and email programs
  • Customer-focused and enthusiastic about travel
  • Readiness to participate in communication response in the event of an emergency and flexibility to work outside of normal business hours as needed to support the 24/7 operation of the airline

PREFERRED SKILLS

  • Writing for public relations and/or news writing
  • SharePoint experience for maintaining our intranet site
  • Event planning, including developing checklists, timelines, and outreach to vendors

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as the Microsoft suite of products, mobile, computers, phones, and photocopiers.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance, and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

ADDITIONAL NOTES

Applicants must submit a cover letter and unedited writing sample with application. Finalists will be expected to complete a writing test.

  • This position may require some occasional travel for work events.
  • This position requires on-call availability on evenings and weekends due to the nature of the airline.

AAP/EEO STATEMENT

It is the policy of Sun Country Airlines to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)

EOE of Minorities/Females/Vets/Disability

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