VP, Product Marketing

2 months ago

Seattle, Washington, United States Amperity Full time

Join Amperity, the leading customer data platform that is revolutionizing how consumer brands understand and engage with their customers. Our multi-patented AI-powered technology is solving complex problems for top brands around the world. Be part of a team that values diversity, equity, and inclusion, and be at the forefront of a rapidly growing industry.

Job Description

We are seeking a dynamic VP of Product Marketing to drive our go-to-market strategy. Reporting to the SVP of Marketing, you will be responsible for crafting compelling positioning and messaging that sets us apart in a competitive market. Your role will bridge the product team with our GTM teams, translating messaging into impactful strategies to drive sales and revenue. You will lead marketing initiatives, aligning teams for successful product launches and business growth.

Key Responsibilities
  • Lead and expand the product marketing division to drive go-to-market efforts for our core platform and new products.
  • Foster collaboration between product, sales, and client success teams to achieve shared GTM goals and drive growth.
  • Develop targeted positioning and messaging for key personas and verticals to guide corporate strategy.
  • Act as the liaison between product and GTM teams to drive pipeline generation, revenue, and adoption.
  • Create sales tools, enablement resources, and GTM strategies to enhance sales productivity and accelerate deals.
  • Shape pricing and packaging strategies, introducing new business models and routes to market.
  • Work closely with Business Development to support partner sales initiatives and marketing campaigns.
  • Build and evolve a customer marketing program to drive customer advocacy and loyalty.
  • Act as a thought leader within the industry, sharing insights and expertise through various channels.
  • Lead research projects to inform business decisions and optimize marketing strategies.
  • Mentor and develop a team of product marketing leaders and contributors.
Qualifications
  • 12+ years of experience leading a product marketing team in a tech or SaaS company.
  • B2B SaaS and pricing experience.
  • Strong understanding of technical and marketing personas.
  • Knowledge of MarTech and the data ecosystem.
  • Track record of influencing and aligning cross-functional marketing teams.
  • Experience building diverse and mission-driven teams.
  • Customer-centric mindset and strong communication skills.
  • Analytical skills and ability to build relationships at all levels.
Benefits

At Amperity, we offer competitive compensation, equity opportunities, and a comprehensive benefits package. Join us in an inclusive and challenging environment where you can reach your full potential surrounded by talented individuals. Learn more about our benefits in our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer, committed to creating a diverse and inclusive workplace.

  • VP of Digital Marketing

    1 day ago

    Seattle, Washington, United States Sleep Doctor Full time

    About UsSleep Doctor is a leading sleep health company dedicated to helping individuals achieve better sleep and improve their overall well-being. Our mission is to empower people to take control of their sleep and make informed decisions about their health.The RoleWe are seeking a highly experienced and strategic VP of Paid Media to join our team. As a key...

  • VP of Product

    2 months ago

    Seattle, Washington, United States Super-Com Full time

    About We started to help maximize lives–both the lives of our customers and the lives of our employees– so that everyone can experience all that life has to offer. For our employees, our promise is that is more than just a job; it's an opportunity to unlock one's potential, where learning is celebrated and impact is realized. Responsibilities:1. Grow...

  • Senior Product Marketing Manager

    7 days ago

    Seattle, Washington, United States DomainTools Full time

    Job SummaryWe are seeking a highly skilled Senior Product Marketing Manager to join our team at DomainTools. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to promote our domain and DNS intelligence solutions to customers in the EMEA region and beyond.Key ResponsibilitiesCompetitive Analysis:...

  • Product Marketing Specialist

    6 days ago

    Seattle, Washington, United States AmazonWebServices Full time

    Opportunity for a Product Marketing ManagerAre you enthusiastic about collaborating with clients, including teams at Amazon, to implement cutting-edge generative AI technologies? Do you possess the expertise to develop compelling messaging and positioning for AWS's premier machine learning service, Amazon SageMaker? If you have a background in machine...

  • Product Marketing Specialist

    7 days ago

    Seattle, Washington, United States AmazonWebServices Full time

    Product Marketing Manager Role OverviewWe are seeking a **dedicated Product Marketing Manager** who is enthusiastic about collaborating with clients, including teams at Amazon, to implement cutting-edge generative AI technologies. This role focuses on developing effective messaging and positioning for **Amazon SageMaker**, AWS's premier machine learning...

  • Product Marketing Specialist

    2 weeks ago

    Seattle, Washington, United States AmazonWebServices Full time

    Opportunity for a Product Marketing ManagerAre you enthusiastic about collaborating with clients, including teams at Amazon, to deploy generative AI solutions? Do you aspire to create compelling messaging and positioning for AWS's premier machine learning service, Amazon SageMaker? If you possess experience in machine learning services or targeting the Data...

  • Product Marketing Specialist

    2 weeks ago

    Seattle, Washington, United States AmazonWebServices Full time

    Product Marketing Manager Role OverviewAre you enthusiastic about collaborating with clients, including teams at Amazon, to deploy generative AI solutions? Do you have a desire to create effective messaging and positioning for AWS's premier machine learning service, Amazon SageMaker? If you possess experience in machine learning services or targeting the...

  • Product Marketing Specialist

    2 weeks ago

    Seattle, Washington, United States AmazonWebServices Full time

    Product Marketing Manager Role OverviewAre you enthusiastic about collaborating with clients, including teams at Amazon, to deploy generative AI solutions? Do you aspire to create compelling messaging and positioning for AWS's premier machine learning service, Amazon SageMaker? If you possess experience in machine learning services or engaging the Data...

  • VP, Investment Banking, Middle Market M&A, Industrials

    1 month ago

    Seattle, Washington, United States Bank of Montreal Full time

    VP, Investment Banking, Middle Market M&A, IndustrialsLocations: Dallas, TX, USA; Chicago, IL, USA; Minneapolis, MN, USA; Seattle, WA, USATime Type: Full timePosted on: Posted 4 Days AgoApplication Deadline: 07/31/2024Address: 200 Crescent CourtJob Family Group: Capital Markets Sales & ServiceProvides a combination of deep industry sector expertise,...

  • Principal Product Marketing Manager, Principal, Supply Product Marketing, Ads

    2 months ago

    Seattle, Washington, United States Amazon Full time

    Supply Product Marketing (PMM) is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Amazon Publisher Services (APS), and our suite of third-party supply solutions.We tell the most important and interesting stories to educate customers. We define and drive the marketing and go-to-market strategy for current...

  • Senior Product Marketing Strategist

    2 weeks ago

    Seattle, Washington, United States Rentspree Co. Full time

    RentSpree, a frontrunner in the home rental technology sector, is recognized as one of the fastest-growing property tech firms. Our award-winning platform connects tenants and property owners, transforming the residential leasing landscape. Over the past six years, we have established partnerships with over 300 leading real estate firms, providing...

  • Senior Product Marketing Strategist

    2 weeks ago

    Seattle, Washington, United States Rentspree Co. Full time

    RentSpree, a frontrunner in the home rental technology sector, is recognized as one of the fastest-growing property tech enterprises. Our acclaimed platform connects tenants and property owners, transforming the residential leasing landscape. Over the past six years, we have established collaborations with over 300 premier real estate firms, providing...

  • Senior Vice President of Product Management

    7 days ago

    Seattle, Washington, United States Helium 10 Full time

    About the RoleWe're seeking a highly experienced and skilled Senior Vice President of Product Management to join our team at Helium 10. As a key member of our leadership team, you will play a pivotal role in shaping and executing our product strategy to drive growth and success in the market.Key ResponsibilitiesProduct Strategy and Roadmap: Collaborate with...

  • Senior Product Marketing Manager

    1 month ago

    Seattle, Washington, United States Ascenda Full time

    Great to Meet You We are AscendaAscenda powers the growth of leading financial services brands worldwide with premium rewards programs that differentiate their products, drive profitable customer behaviors, and create sustained engagement.We are behind the world-class rewards propositions of major banks and fintechs around the globe, including brands like...

  • Lead Product Marketing Strategist

    6 days ago

    Seattle, Washington, United States Brooks Sports Full time

    Your Role: The Senior Product Marketing Manager will spearhead the development of essential product marketing strategies, messaging, and resources while crafting sales and marketing tools for our Footwear division. This position is pivotal in translating Brooks' product technology into compelling narratives that resonate with our audience. You will...

  • Lead Product Marketing Strategist

    2 weeks ago

    Seattle, Washington, United States Brooks Sports Full time

    Your Role: The Senior Product Marketing Manager is tasked with crafting essential product marketing positioning, messaging, and resources, along with sales and marketing tools tailored for Footwear to enhance retail sell-in and bolster our direct-to-consumer channels. You will be instrumental in articulating how Brooks conveys our product technology through...

  • Lead Product Marketing Strategist

    2 weeks ago

    Seattle, Washington, United States Brooks Sports Full time

    Your Role: The Senior Product Marketing Manager will spearhead the development of essential product marketing strategies, positioning, messaging, and resources, alongside sales and marketing tools for Footwear, aimed at both retail partners and direct-to-consumer channels. This position is pivotal in articulating how Brooks conveys its product innovations...

  • Trust Product Marketing Lead

    2 weeks ago

    Seattle, Washington, United States META Full time

    Overview:At Meta Reality Labs, we are dedicated to creating innovative tools that foster connections among individuals, regardless of their location. Our mission is to establish the next generation of computing platforms by centering our focus on people as we develop emerging hardware and software technologies. This encompasses experiences on-the-go with...

  • Sr. Director, Product Marketing

    2 months ago

    Seattle, Washington, United States salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across...

  • Senior Product Marketing Specialist

    2 weeks ago

    Seattle, Washington, United States AmazonWebServices Full time

    Product Marketing Manager Role OverviewAre you enthusiastic about collaborating with clients, including teams at Amazon, to leverage generative AI solutions? Do you have a desire to craft messaging and positioning for AWS's premier machine learning service, Amazon SageMaker? If you possess experience in machine learning services or engaging the Data...