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Senior Manager

3 months ago

Arlington, Virginia, United States The Judge Group Full time
Our client, a top food manufacturing company doubling in size, is currently seeking a Senior Manager - Marketing Research. Generous bonus on top of base and excellent benefits which start day one Position is based in Northern VA/onsite and reports into a top Head of Marketing I've known for 15+ years

PURPOSE -

  • Serve as the lead research expert, thought leader, and voice of the consumer
  • Develop and share business intelligence and insights to support consumer and customer analytics, fact-based decision making, and competitive and market analysis

Responsibilities:

  • Collaborate with key internal and external stakeholders to provide world-class Marketing Research and Business Intelligence
  • Understand consumer needs and behavior, translate data and knowledge into insights, and integrate into actionable strategies and plans
  • Tell compelling stories with data, make it meaningful, and drive enterprise-wide action
  • Align research priorities to best serve the strategic needs of the organization
Identify the optimal mix of vendor partners and research strategies o Identify best-in-class analyses, methodologies, and applications

Establish reporting and analytic structures to maximize available information

  • Serve as a catalyst for new and innovative research approaches
  • Manage our partnerships with third party vendors pertaining to Syndicated Research Data and Custom Marketing Research in the following area:
Syndicated Research Data - scan data, panel data, shopper data (e.g. Nielsen, IRI, Mintel)

Custom Consumer Research - focus groups, in-person interviews, social listening

Custom Innovation-specific Research - concept testing, flavor screening, product and sensory testing, in-home usage testing, post-launch monitoring

Other Custom Research-packaging studies, advertising studies, ad-hoc as needed

  • Manage our partnerships with third party vendors, consultants, and other sources to conduct Business Intelligence for: o Competitive Analysis-strategic and business information about competitor Operations, Technologies, New Products, and other key developments
Market Analysis-strategic and market trend information about current and future potential Product Categories and Geographic Markets

EXPERIENCE/COMPETENCIES -• 10+ years of overall professional experience in Marketing Research & Business Intelligence is required, either for a CPG brand or at a third party syndicated data /research provider

  • Requires strategic business discipline and business intelligence perspective, strong analytical skills, a deep knowledge of syndicated data analytics and custom research methodologies, and the ability to interact with Marketing & Sales Teams and Senior Management
  • Approximate Travel Requirement 10-15%
  • MBA is preferred. Bachelor's degree is required.
Join this very top team, culture, portfolio, and strong career path opportunity company Please send qualified resume to: lwertman