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Business Development Manager

3 months ago

Princeton, New Jersey, United States ISMG - Information Security Media Group Full time

About Us
Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions.
We're able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. Our portfolio of branding solutions includes Digital Marketing & Advertising, Global Events, Co-Branded Content, & Custom Research.
We've evolved even further the last few years & have grown into a vast conglomerate of business units ranging from cybersecurity training & human risk management, executive membership offerings, digital marketing agency services, intent-based intelligence, & more.
The Opportunity
ISMG's Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Manager, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.

If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you
What you'll be doing

  • Developing a high level understanding of ISMG's offerings across business units, & a strong base level knowledge of the cybersecurity landscape, to elevate prospecting communication with clients.
  • Identifying & securing sales appointments with target customers through diligent & targeted outreach via cold-call, email, & networking tactics.
  • Establishing, developing, & maintaining positive business relationships with clients.
  • Achieving agreed upon KPIs, metrics, & performance outcomes within schedule.
  • Executing the initial business development stages of ISMG's integrated sale cycle which includes:
    • Prospecting & Account Mapping
    • Lead Generation & Nurturing Campaigns
    • Opportunity Qualification & Appointment Setting

What you'll bring for success

  • A Bachelor's degree or Master's (preferred) in Professional Sales, Marketing/Advertising, or related field(s)
  • 1-3 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
  • Experience targeting C-suite and/or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research/Content divisions
  • A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
  • Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships
  • Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
  • Familiarity with Salesforce & CRM practices
  • Outstanding time management, prioritizing, & organizational skills
  • Willingness to learn & apply feedback to improve performance
  • A solution-oriented & results-driven mindset with a desire to make a true impact

Apply now Visit for more information.