Marketing Advisor, DTC Advertising

1 month ago

Nashville, Tennessee, United States Cigna Full time
Responsible for day-to-day management of direct-to-consumer advertising and broker sales support. Play a pivotal role in driving marketing strategy and initiatives with a strong focus on data-driven decision-making and a deep understanding of digital marketing. Additionally, will be required to partner effectively ensuring all acquisition campaigns and materials are aligned with other channels, meet brand standards and can positively impact Cigna's Medicare PDP growth goals.
Responsibilities
  • Partner to provide the strategic direction and management of digital acquisition marketing initiatives to ensure that priorities are set and executed to advance the company's goals.
  • Utilize data analytics and performance tracking tools to monitor campaign performance, identify trends, and optimize marketing initiatives for continuous improvement.
  • Develop sales collateral for printed sales kit and broker support materials
  • Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns, continuously driving innovation
  • Understand the organization's business, act as internal business lead, coordinate with internal teams and agencies of record to build effective communications, creative and media plans that work cohesively
  • Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and provide recommendations for innovation and optimization.
  • Consistently collaborate with team members, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget
  • Exemplify problem-solving skills, uses a sound system of judgement to thoroughly analyze various options before making a decision
  • Strong communication and presentation skills a must
  • Direct response and digital media experience
  • Medicare or healthcare compliance experience
  • Leadership skills imperative
Qualifications should include
  • Experience with integrated marketing background and is fluent in digital, interactive, earned media, paid media and creative execution.
  • Strong preference for experience in paid and organic search.
  • Has experience navigating highly complex business challenges and supplying teams with actionable solutions to address organization needs.
  • Tough-minded, willing and unafraid to lead through obstacles, and willing to take ownership over the team and work.
  • Minimum of 5+ years of advertising, communications or marketing experience.
  • Bachelor's degree in Marketing, Advertising, Communications or Business Administration or equivalent work experience.
  • Ability to work from a Cigna office 50% of the time, as requested by the business

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

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