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Digital Advertising Campaign Specialist
2 months ago
Overview of the Digital Advertising Campaign Specialist Role at Windstream Holdings, Inc.
Windstream Holdings, Inc. stands as a prominent provider of network communication and technology solutions throughout the United States, delivering a diverse array of services to consumers, businesses, and carriers.
- Kinetic by Windstream offers broadband, security, voice, and digital television services.
- Windstream Enterprise supplies strategic communication and security products tailored for mid-sized businesses and enterprise clients.
- Windstream Wholesale provides high-capacity networking solutions to telecom carriers, data centers, content providers, and enterprises.
In the capacity of a Digital Advertising Campaign Specialist, your primary responsibility will be to oversee and enhance paid search initiatives to optimize effectiveness and return on investment (ROI). This position necessitates a thorough comprehension of paid search marketing best practices, strong analytical capabilities, and the skill to convert data into actionable insights.
Core Responsibilities:
- Design, implement, and refine paid search campaigns across multiple platforms.
- Conduct comprehensive keyword research and analysis to inform campaign strategies.
- Evaluate campaign performance metrics and optimize essential KPIs.
- Execute A/B testing to enhance campaign outcomes.
- Manage financial resources and adjust bids to meet cost-per-acquisition (CPA) objectives.
- Deliver regular reports and analyses on campaign performance.
- Stay informed on industry trends and best practices.
- Collaborate with cross-functional teams to enhance landing pages and user experience.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related discipline.
- Minimum of 1 year of experience in managing paid search campaigns.
- Practical experience with Google Ads and/or Bing Ads.
- Strong analytical skills and proficiency in data analysis tools.
- Familiarity with SEM campaign management and optimization techniques.
- Experience in keyword research, A/B testing, and conversion rate optimization.
- Excellent communication and organizational abilities.
Windstream's Commitment:
At Windstream, we prioritize innovation, diversity, and inclusion. We empower our employees to leverage their unique talents and perspectives, fostering a culture of creativity and collaboration. Together, we are shaping a more connected future for our organization and the communities we serve.
Employee Resource Groups:
- WinVets - Veteran Employee Resource Group
- WOW - Women Employee Resource Group
- WINPRIDE - LGBTQ+ Employee Resource Group
- WBPN - Black Professional Resource Group
- WARG - Ability Resource Group
- LaFamilia - Hispanic Resource Group
- AAPI - Asian American Pacific Islander Resource Group
Benefits Offered:
- Medical, Dental, and Vision Insurance
- 401K Retirement Plan
- Health & Flexible Savings Account
- Life and AD&D Insurance
- Educational Assistance Programs
- Identity Theft, Legal, Auto & Home, and Pet Insurance
Windstream is an equal opportunity employer.