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Digital Advertising Campaign Specialist

2 months ago


Nashville, Tennessee, United States Windstream Full time

Overview of the Digital Advertising Campaign Specialist Role at Windstream Holdings, Inc.

Windstream Holdings, Inc. stands as a prominent provider of network communication and technology solutions throughout the United States, delivering a diverse array of services to consumers, businesses, and carriers.

  • Kinetic by Windstream offers broadband, security, voice, and digital television services.
  • Windstream Enterprise supplies strategic communication and security products tailored for mid-sized businesses and enterprise clients.
  • Windstream Wholesale provides high-capacity networking solutions to telecom carriers, data centers, content providers, and enterprises.

In the capacity of a Digital Advertising Campaign Specialist, your primary responsibility will be to oversee and enhance paid search initiatives to optimize effectiveness and return on investment (ROI). This position necessitates a thorough comprehension of paid search marketing best practices, strong analytical capabilities, and the skill to convert data into actionable insights.

Core Responsibilities:

  • Design, implement, and refine paid search campaigns across multiple platforms.
  • Conduct comprehensive keyword research and analysis to inform campaign strategies.
  • Evaluate campaign performance metrics and optimize essential KPIs.
  • Execute A/B testing to enhance campaign outcomes.
  • Manage financial resources and adjust bids to meet cost-per-acquisition (CPA) objectives.
  • Deliver regular reports and analyses on campaign performance.
  • Stay informed on industry trends and best practices.
  • Collaborate with cross-functional teams to enhance landing pages and user experience.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related discipline.
  • Minimum of 1 year of experience in managing paid search campaigns.
  • Practical experience with Google Ads and/or Bing Ads.
  • Strong analytical skills and proficiency in data analysis tools.
  • Familiarity with SEM campaign management and optimization techniques.
  • Experience in keyword research, A/B testing, and conversion rate optimization.
  • Excellent communication and organizational abilities.

Windstream's Commitment:

At Windstream, we prioritize innovation, diversity, and inclusion. We empower our employees to leverage their unique talents and perspectives, fostering a culture of creativity and collaboration. Together, we are shaping a more connected future for our organization and the communities we serve.

Employee Resource Groups:

  • WinVets - Veteran Employee Resource Group
  • WOW - Women Employee Resource Group
  • WINPRIDE - LGBTQ+ Employee Resource Group
  • WBPN - Black Professional Resource Group
  • WARG - Ability Resource Group
  • LaFamilia - Hispanic Resource Group
  • AAPI - Asian American Pacific Islander Resource Group

Benefits Offered:

  • Medical, Dental, and Vision Insurance
  • 401K Retirement Plan
  • Health & Flexible Savings Account
  • Life and AD&D Insurance
  • Educational Assistance Programs
  • Identity Theft, Legal, Auto & Home, and Pet Insurance

Windstream is an equal opportunity employer.