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Advertising Strategy Manager
2 months ago
Position Overview: The Advertising Strategy Manager plays a crucial role in orchestrating the placement, execution, and assessment of diverse advertising initiatives for the Bridgestone Arena. This position is pivotal in enhancing the effectiveness of promotional campaigns aimed at boosting revenue, strengthening brand presence, and optimizing expenditure.
Key Responsibilities:
- Formulate the annual advertising strategy for the Bridgestone Arena's event calendar.
- Support the advertising initiatives for various events including concerts and sporting activities.
- Collaborate with the Marketing Manager to synchronize promotional efforts for optimal ad investment.
- Oversee the distribution of advertising materials across multiple platforms including television, print, and digital media.
- Utilize analytics and market research to design impactful advertising campaigns.
- Integrate innovative marketing technologies to enhance consumer engagement and gather updated buyer insights.
- Manage schedules, invoices, and payment processes efficiently.
- Build and nurture relationships within the media landscape.
- Coordinate deliverables such as event tickets and promotional meet-and-greets.
- Assist in the overall media strategy for various departmental initiatives.
- Engage in negotiations and evaluations of media partnerships and promotional agreements.
- Contribute to strategic planning for market sales activities and develop initiatives to maximize revenue.
- Participate in brainstorming sessions, providing leadership and creative input.
- Undertake additional responsibilities as assigned.
Qualifications:
- Bachelor's Degree in Marketing, Communications, or Business Management.
- 2-3 years of experience in media buying or a related field.
- Experience in sports, live events, or venue management is preferred.
- Proficient in Microsoft Office and related software.
- Familiarity with various media buying platforms and social media channels.
- Strong decision-making capabilities.
- Creative problem-solving skills.
- Demonstrated work ethic and positive attitude.
Essential Skills:
- Ability to work independently and collaboratively in team settings.
- Detail-oriented with excellent organizational abilities.
- Strong written and verbal communication skills.
- Exceptional interpersonal skills.
- Flexibility to work varied hours including evenings and weekends.
Employee Benefits: Employees are eligible for a comprehensive benefits package including competitive compensation, retirement plan options, and paid time off.
Equal Opportunity Statement: The organization is committed to fostering a diverse and inclusive workplace, ensuring equal opportunity for all employees.