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Senior Marketing Manager
4 weeks ago
At Read AI, we're revolutionizing the way people interact with technology. Our innovative AI-powered solutions are designed to make every interaction more efficient and effective. We're a team of smart, efficient, and effective individuals who are passionate about improving the way people work and live.
Job SummaryWe're seeking a dynamic and experienced Senior Marketing Manager to join our growing team. This role is focused on driving the success of our innovative AI-powered products. The ideal candidate will have a strong background in marketing consumer applications, software-as-a-service (SaaS), particularly within a product-led growth (PLG) motion, and will thrive in a fast-paced, collaborative environment.
Key Responsibilities- Product Strategy: Develop and execute comprehensive product marketing strategies that drive user acquisition, engagement, and retention.
- Market Analysis: Conduct market research and competitive analysis to identify opportunities and threats. Use these insights to inform product development and marketing strategies.
- Go-to-Market Planning: Lead go-to-market planning and execution for new product launches, including positioning, messaging, and campaign management.
- Customer Insights: Gather and analyze customer feedback to understand user needs, pain points, and preferences. Use this information to guide product development and marketing efforts.
- Cross-Functional Collaboration: Work closely with product management, engineering, sales, and customer success teams to ensure alignment and drive product success.
- Independent Problem-Solving: Identify problems and propose solutions independently, demonstrating strong analytical and critical thinking skills.
- Performance Tracking: Monitor and analyze product performance metrics, providing regular reports and insights to stakeholders. Use data to drive continuous improvement.
- Corporate Social Responsibility: Manage corporate social responsibility initiatives, ensuring alignment with company values and brand.
- SEO, SEM, and PPC: Develop and implement SEO, SEM, and PPC strategies to drive online visibility and traffic.
- Email Marketing: Plan and execute effective email marketing campaigns to nurture leads and engage customers.
- Sales Collaboration: Partner with the sales team to support product launches, provide marketing collateral, and align on go-to-market strategies.
- Brand Awareness: Help establish and accelerate awareness of the Read AI brand in the consumer software and SaaS spaces.
- Experience: Minimum of 5-7 years of experience in product management and marketing, with a focus on consumer applications.
- PLG Experience: Proven track record of working within a product-led growth (PLG) motion.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Communication: Excellent written and verbal communication skills, with the ability to clearly convey complex concepts to diverse audiences.
- Collaboration: Demonstrated ability to work effectively in a cross-functional team environment.
- Independence: Experience working independently, identifying problems, and proposing solutions.
- SEO/SEM/PPC: Proven experience with SEO, SEM, and PPC strategies and implementation.
- Email Marketing: Experience planning and executing email marketing campaigns.
- Corporate Social Responsibility: Experience managing corporate social responsibility initiatives.
- Education: Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
- Innovative: We're set to bring AI to the masses by introducing technology designed to improve every interaction.
- Massive Impact: AI's greatest impact will be on the ability to allow people to do more, taking away mundane tasks and allowing them to focus on what matters the most.
- Growth Opportunities: Read AI is the fastest growing meeting notetaker in history, and is on pace to be one of the fastest growing consumer AI companies. With a recent $21MM Series A lead by Goodwater and Madrona, Read is set to build AI for the rest of us.
- Collaborative Culture: Work in a supportive and collaborative environment with a diverse and talented team.
The annual total cash compensation range is $85,000 to $115,000, however actual salaries can vary based on a candidate's qualifications, skills and competencies.
