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Product Marketing Associate

4 months ago

Troy, Michigan, United States Aptiv Full time

Summary:

We're seeking a highly motivated Product Marketing associate to support content development for our next-generation AS&UX offerings aligned to our go-to-market strategy. Our ideal candidate will show initiative by diving in alongside a talented team to support and grow a profitable and sustainable multi-billion dollar business. You will be a part of the AS&UX Product Marketing team, working together to help create optimal solutions for our customers, aligned with the AS&UX roadmaps. In your role, you will work closely with Product Management, Product Line leaders, Customer Marketing, Content and Creative, Communications and Sales teams to develop product messaging, positioning and go-to-market strategy and execution, You will support messaging around the differentiated value proposition of our solutions and work closely with around the differentiated value proposition of our solutions and work closely with Product Management on collateral materials. You will collaborate with customer marketing to develop the narrative and customize solutions for various types of customers while deriving insights from research and customer conversations. You will have autonomy to explore your curiosity, having fun and celebrating success along the way.

Major Responsibilities:

  • Develop content that captures the value of products / solutions, working closely with Product Management, including product presentations, whitepapers, customer demo presentations, web content, etc.)
  • Support Product Marketing and Customer marketing teams to develop and execute new product introduction campaigns for Aptiv's AS&UX products based on understanding of the market needs and Aptiv's positioning
  • Collaborating with account based marketing and extended marketing teams (content, creative, digital, social) on communicating product value and positioning following customer persona through a mix of channels and marketing tactics

Must Haves (Basic Qualifications):

  • Degree in Marketing, Business, Economics or similar
  • Technical Aptitude - Comfortable in technical conversations with a curiosity to learn
  • Ability to process and analyze qualitative and quantitative research methods and demonstrating highly developed skills in translating customer insights into compelling messages
  • Entrepreneurial mind-set; curious and creative personality
  • Excellent oral, written, and visual presentation and communication skills

Nice to Haves (Preferred Qualifications):

  • Degree in Engineering (e.g. Automotive, Electronics, Computer, Software), Computer Science or equivalent in a related technical field
  • 1-3 years of experience in developing and executing marketing campaigns and go-to-market strategies

Aptiv Rewards and Advantages:

  • Competitive compensation with bonus potential
  • Learning and development opportunities
  • Discount programs with various manufacturers and retailers
  • Recognition for innovation and excellence
  • Opportunities to give back to the community
  • Meaningful work that makes a difference in the world
  • Relocation assistance may be available
  • Tuition Reimbursement
  • Paid Time Off (Vacation, Parental leave, etc.)

About Advanced Safety & User Experience

Advanced Safety & User Experience encompasses our deep expertise in centralized computing platforms, advanced safety systems and automated driving, while acknowledging the growth in areas that enrich the in-vehicle experience.]

Some see differences. We see perspectives that make us stronger.

Diversity and Inclusion are sources of innovation and creativity, both of which are essential to Aptiv's success. Everyday our diverse team comes together, drives innovation, pursues solutions, and meets challenges using their unique abilities, perspectives and talents, changing what tomorrow brings. When you join our team, you'll get encouraged to think boldly, express your viewpoint and innovate as a matter of habit.

Some see technology. We see a way to make connections.

At Aptiv, we don't just see the world differently; we work to change reality. That means developing technology that rewrites the rules of what's possible in the pursuit of making transportation safer, greener and more connected. Today there are more than 180,000 of us globally, located in 44 countries, and united by one mission. Join the movement and together, let's change tomorrow.

Internal Use Only: Referral bonus available? Yes

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Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.

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We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.