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Associate Brand Manager, Growth Strategy – Tea Division

4 months ago

Englewood Cliffs, New Jersey, United States Unilever Full time

Background – About the Tea Business

Unilever is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, Tazo, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. Unilever is currently reviewing several options for separation, including a demerger, an initial public offering, a disposal or through partnership models. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company (TeaCo) remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers.

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company.

Tea Company Mission

Prosperity for everyone connected to our business and greater value for our consumers, our communities, our climate and our company.

CONSUMER: We will become the universal beverage of choice: picking, creating and serving only the tastiest plant based beverages that delight consumers and enrich their physical, emotional and social wellbeing.

CLIMATE: We have a deep and enduring connection to the land and the communities in which we do business. we shall lead the way and create a net positive by giving back to nature much more than nature is giving us.

COMMUNITY: We will ensure growth for all by delivering more value per cup and share that growth amongst growers, blenders, customers, employees, and shareholders.

Purpose of the Job

This role on the newly created Growth Strategy team will be responsible for driving the growth and strategy agenda for the TeaCo portfolio in the Americas, including iconic brands such as Lipton, TAZO and Pukka. The Associate Brand Manager will play a critical role in TeaCo Americas achieving short and long-term competitive growth. The person will lead white space exploration to identify and implement growth strategies (non-innovation) within areas including but not limited to Market Development, Channel Development, and Market Expansion. Market Development work includes identifying growth opportunities that will drive penetration and consumption across the Tea category, our TeaCo portfolio and brands. Channel Development work would identify new channels to pursue, including a link to the Food Service Team. In addition, this person will work with the Consumer and Market Insights Team (CMI) and Regional Leadership to identify white space opportunities to expand into new markets, mainly in South America. Lastly, this person will work on portfolio strategy for the Americas, linking to the global Tea Company.

Who You Are & What You'll Do

The Associate Brand Manager, Growth Strategy will need to bring dynamic attitude and passion for:

  • Identifying growth opportunities for our Tea portfolio of brands through Market and Channel Development
  • Working with CMI to identify white space opportunities for new market expansion across the Americas
  • Leading the TeaCo Strategy across the Americas, linking to Global Strategy Team

Specifically, you will:

  • Work with Growth Strategy Manager to identify opportunities and develop strategy roadmap for Tea portfolio and individual brands
  • Focus on areas of Market Development, Channel Development, Geographic Expansion and overall Tea Portfolio Strategy
  • Partner with CMI to identify consumer insights and develop subsequent strategic recommendations
  • Liaise with Local Brand Managers, Regional Managers and Global TeaCo Team; Interact with a wide variety of cross functional partners including Category Management, Sales Force Leads, Consumer Insights
  • Create storytelling (in conjunction with local and global marketing/strategy teams) to communicate our vision and execution.

What You'll Need To Succeed

  • Bachelor's degree in marketing or related field required; Master's degree preferred
  • 3+ years in Marketing, with some experience in Strategy and Market Development
  • Strong strategic thinking with the ability to synthesize information for compelling storytelling. Strong .ppt skills required.
  • Balance of art & science – ability to think creatively and strategically, with strong business and analytical mindset
  • Problem solving mindset and willingness to challenge the established norms.
  • Ability to navigate through ambiguity given new nature of the Growth Strategy team
  • Past experience with Tea or Beverages beneficial. Enthusiasm for health and wellness, and sustainability also a plus.
  • Comfortable translating data and insights into strategy and actionable recommendations.
  • Passion for consumers and shopper understanding.
  • Passion for big iconic brands and desire to leave a mark.
  • Highly organized; able to multi-task and communicate with numerous stakeholders. Comfort in presenting to and interacting with senior management, as well as global counterparts.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.