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Senior Manager, Consumer Insights Strategy

2 months ago

Englewood Cliffs, New Jersey, United States Unilever Full time
Position Overview

The Senior Manager, Consumer Insights Strategy & Analytics plays a pivotal role in Unilever's Power of One CMI team, which is dedicated to enhancing impact across various categories and the entire country through data-driven insights.

Key Responsibilities

  • Collaborate with leaders across all five Business Units (BUs) in the USA to address business challenges swiftly and effectively.
  • Lead the management of our CMI Performance Data Strategy and Assets, including Point of Sale (POS) data, panel insights, and vendor relationships to ensure precise and timely reporting.
  • Facilitate daily discussions regarding data partnerships and quality, while assessing new tools and methodologies in collaboration with the Senior Director.
  • Conduct internal training sessions on new data and analytical tools.

Who You Are

You are a natural leader, establishing yourself as a vital business partner with BU Leaders across Consumer & Market Insights, Marketing, Finance, Sales/CD, and Data & Analytics (D&A). You excel at connecting the dots, driving business outcomes through analytical insights, and collaborating with cross-functional teams to translate recommendations into actionable strategies.

Your guiding principle is a commitment to data-driven growth, recognizing that data is Unilever's most valuable asset, fueling growth, transforming organizations, and serving as a safeguard against disruption.

Essential Functions

  • Communicate strategic and operational insights to CMI BU Leads, General Managers, and Category Leadership teams.
  • Oversee Key Metrics reporting across BUs in the USA.
  • Maintain a strong relationship with the Global CMI team to ensure alignment between local and global tools.
  • Assist in the rollout of key analytical tools, including studies on price elasticity.
  • Collaborate with specialists in Pricing and Media Modeling to support the marketing team in their decision-making processes.
  • Craft narratives using diverse data sets, synthesizing them into clear insights; recommend analytical approaches, analyze data independently, or partner with agencies to convey data-driven stories.
  • Monitor competitor activities and market dynamics, assessing their potential impact on Unilever's business.
  • Stay informed about developments in the Performance data landscape, actively seeking opportunities to broaden market coverage and devise innovative solutions for team requests.
  • Partner with the D&A team to ensure essential data sets are integrated to support business tools and processes.
  • Manage Research & Data budgets, providing recommendations to BU leaders based on identified needs.
  • Oversee and mentor 1-2 direct reports.

Qualifications

  • A minimum of 7 years of relevant experience in insights and analytics, demonstrating high performance.
  • Experience working with core data agencies such as Circana, Numerator, and NIQ is essential.
  • Proven track record in managing direct reports.
  • Ability to analyze problems critically, provide logical solutions, and influence stakeholders with actionable insights.
  • Proficient in presenting complex information to senior audiences, both verbally and in writing.
  • Advanced Excel skills and familiarity with other analytical tools are required.
  • Exhibit a positive attitude with a history of reliability, resourcefulness, and goal orientation.
  • Possess a passionate and curious mindset, strong interpersonal skills, flexibility, and a collaborative spirit.
  • A bachelor's degree is required; an advanced degree in Marketing, Marketing Research, Analytics, Economics, or Business is preferred.
  • Proficiency in MS Office is necessary.
  • Experience in modeling is advantageous.

Compensation and Benefits

The compensation range for this role is competitive, reflecting a wide array of factors including skills, experience, and organizational needs. This position is eligible for bonuses and long-term incentives.

Unilever offers a comprehensive benefits plan, including health insurance options, retirement savings benefits, life insurance, disability benefits, parental leave, paid vacation, and holidays, along with access to various voluntary benefits.

Unilever is committed to fostering diversity and inclusion, believing that a diverse workforce enhances our growth and drives inclusion across the business. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.