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Vans: Manager, Mobile
4 weeks ago
Manager, Mobile at Vans Americas eCommerce
The Manager, Mobile role at Vans Americas eCommerce involves leading the strategy and development of mobile programs such as the Vans App, Push Messaging, and SMS. Working closely with marketing, eCommerce, and technology teams, the Manager, Mobile will identify opportunities in the mobile space to drive revenue growth and enhance engagement with our target audience.
About Vans:
Vans is a renowned action sports footwear company with a rich history rooted in authenticity and creativity. Founded in 1966, Vans has a strong legacy of impacting the community through action sports, music, art, and street culture. At Vans, creativity is valued as a journey of self-discovery, empowering individuals to express their uniqueness.
Responsibilities:
- Be the primary contact for mobile initiatives at Vans
- Design the strategy for mobile programs and create long-term roadmaps with business justifications
- Collaborate with IT product owners to implement necessary enhancements for mobile tools
- Work with the Retention Marketing team to integrate their needs into the mobile strategy
- Support the execution of Push Messaging, SMS, and Email initiatives as required
Qualifications:
- Minimum 5 years of professional experience
- Knowledge of mobile platforms and communication channels
- Understanding of consumer and commercial KPIs
- Experience in developing business cases and working with large data sets
- Ability to work with IT organizations to deliver program enhancements
- Excellent communication skills and a collaborative mindset
Benefits of Joining Vans:
- Inclusive work environment that celebrates diversity
- Opportunity to engage with a supportive and collaborative team
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