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Content and Product Marketing Lead

3 months ago

Remote, Oregon, United States Halo Full time

Our mission at Halo is to move science forward. One of Fast Company's "World Changing Ideas," Halo's platform connects scientists directly with companies to bring new innovations to the world. We work with the R&D teams at global, iconic companies – including Bayer, P&G and PepsiCo – on topics ranging from sustainability to human health. Since going live in January 2020, more than 9,000 scientists from 100+ countries have joined. We are venture-backed by Asymmetric Capital, Village Global, Lightbank, Marketplace Capital, Anne Wojcicki (CEO of 23&Me), Lenny Rachitsky's Air Angels (Airbnb angel group) and other top-tier investors.

Learn about our new partnership with the NSF

Read our reviews on Glassdoor

With additional funding from the NSF and investors, Halo is looking to bring on a creative and resourceful self-starter to serve as our first marketing leader. Reporting directly to the CEO and partnering closely with product, sales and customer success, the Content and Product Marketing Lead will lead all communication and marketing activities focused on building awareness, driving engagement and creating inbound leads among our core customers of R&D and innovation leaders. We are seeking someone eager to embrace and drive change, ready to tackle new challenges head-on, and play a crucial role in scaling a social impact startup to its Series A and beyond.

What you'll do:

  • Collaborate with product, sales and customer success to refine competitive positioning tailored to key market segments
  • Create sales enablement materials for new logo acquisition and expansion that effectively positions Halo against alternatives, including case studies, one-pagers and presentations
  • Develop top-of-funnel thought leadership content - including blog posts, partner webinars and email newsletters, designed to educate, inform and build credibility among key audiences
  • Strategize and execute campaigns for new product launches and major feature releases
  • Measure, analyze and report on effectiveness of marketing initiatives, using data to inform decisions and improve future performance
  • Ensure consistent branding, messaging and voice/tone across all content and communications

Who you are:

  • You have 5+ years of experience in marketing at a fast-growing tech company
  • You have 2+ years in product or content marketing
  • You have prior experience scaling marketing at a startup or early-stage company
  • You are an excellent project manager that consistently meets deadlines and effectively prioritizes tasks
  • You have experience developing content across formats, including social media, white papers, blogs, emails, presentations, one-pagers and case studies
  • You are a skilled verbal and written communicator known for your storytelling abilities, editorial instincts and attention to detail
  • You are data-driven with a natural inclination towards measuring, testing, learning, and iterating
  • You have an entrepreneurial mindset and thrive in an unpredictable, fast-paced work environment
  • You are passionate about our mission to "move science forward"
  • You take your work seriously but don't take yourself too seriously While technically a job, this shouldn't feel like work because you're inspired by the mission and energized by the challenge.

Bonus points if:

  • You have worked at a two-sided marketplace or network
  • You are proficient with Hubspot (preferable) or similar marketing automation software
  • You have a science-related degree or industry experience in R&D

What we offer:

  • Share in the upside. Early employees have an outsized impact on a startup's success. It's only fair that you receive meaningful equity in return.
  • Donate to research. Make a donation to scientific research you care about and we'll match your donation dollar-for-dollar.
  • Volunteer for research. Participate in a research study through ResearchMatch, a nonprofit funded by the NIH, and get a $200 bonus check.
  • Stay healthy. We don't ever want your health to be a source of stress and offer top-of-the-line medical, dental, and vision benefits.
  • Escape for the Winter. From December to March, Halo will fly you anywhere in the country to escape the cold and get some Vitamin D.