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Senior Art Director, Collection

2 months ago

New York, New York, United States Ralph Lauren Full time
Company Description
Ralph Lauren Corporation (

NYSE:
RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.

For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.


We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Senior Art Director, Collection & Licensees partners with the Agency Creative Director and Head of Art and Image, Luxury in the creation development of all content and advertising assigned brands for compelling global campaigns.

This role is based around the inception, production and execution of the marketing and advertising communications that live across multiple platforms and channels globally.

This role partners with stakeholders across Social and Design to ensure that Luxury creative work represents cross functional intention across concept, production, post, and launch.

The position reports to the Head of Art and Image, Luxury and will touch all communication channels including but (not limited to) digital and printadvertising, cross platform video and social media.

This position oversees an Associate Art Director of Luxury to develop quality concepts and assets that interpret Ralph Lauren's vision across assigned brands.

Essential Duties & Responsibilities

  • Collaborate with Head of Art and Image, Luxury, project managers and other cross functional departments to create a range of brand content and campaign deliverables.
  • Confidently lead the development and delivery of content campaigns across multiple touch points.
  • Work with Creative Leadership to refine concept presentation documents, including but not limited to photo and video direction, graphic design, and third-party creative collaboration.
  • Confidently lead a high volume of photo and video productions, interacting with internal and external partners with clarity and professionalism.
  • Ensure that all projects are within deadlines and budget constraints.
  • Lead on set production.
  • Follow through with content post-production across dynamic deliverables.
  • Manage retouching to a high standard and taste level.
  • Contribute to a strong culture based on creative excellence and achievement of strategic objectives.
  • Proactively solicit feedback from Creative Director, Agency, Head of Art and Image, Luxury and Luxury team; implement solutions for continuous improvement.
  • Manage, motivate, and support direct report in development, exposure, and education.
Experience, Skills & Knowledge

  • Seasoned professional with experience in a best in class in house or independent, digital creative Agency; experience in a senior role.
  • Strong knowledge of fashion and key contributors in the industry (talent, photographers, etc.)
  • Experience commissioning and working with photography - from initial concept references to final execution.
  • Competence working with video - from developing treatments to working with DPs, directors, editors and motion designers.
  • Expert understanding of customer experience advertising, marketing, and e-commerce.
  • Ability to promote creative solutions and new ideas with an innovative lens.
  • Ability to build relationships to influence concept development and experience design through creative teams while working collaboratively with other functions in the company.
  • A natural curiosity and self-learning approach to stay current with the rapid changes in digital and internet technologies to create innovative and differentiated experiences across platform.
  • Strong Photoshop, InDesign and keynote skills; working knowledge of other current design applications.
  • Some experience with Ai (Illustrator) and Premiere and After Effect.
  • Excellent written and verbal presentation skill.
  • Excellent understanding of typography.
  • Significant experience working with retouching
  • Strong attention to detail.
  • Strong time management and ability to multitask.
  • High level of conceptual thinking - strategic thinker as well as doer.
  • Appreciation and/or understanding of Ralph Lauren sensibility.