Current jobs related to Account Based Marketing Manager - Remote, Oregon - Instructure

  • Technical Account Manager

    6 days ago

    Remote, Oregon, United States mParticle Full time

    About mParticlemParticle is a leading customer data platform that empowers businesses to deliver personalized and engaging experiences to their customers across all screens and devices. Our end-to-end streaming architecture enables us to provide real-time insights and actionable data to our clients, helping them make informed decisions and drive business...

  • Technical Account Manager

    2 weeks ago

    Remote, Oregon, United States mParticle Full time

    About mParticlemParticle is a leading customer data platform that empowers businesses to deliver personalized and engaging experiences to their customers across all screens and devices. Our end-to-end streaming architecture enables us to provide real-time insights and actionable data to our clients, helping them make informed decisions and drive business...

  • Account Manager

    2 weeks ago

    Remote, Oregon, United States Ascension Full time

    {"h3": "About the Role", "p": "As a key member of the Dispensary of Hope team, the Account Executive will play a vital role in building and maintaining relationships with pharmaceutical trading partners. This position requires a strong understanding of the pharmaceutical industry and the ability to analyze supply chain trends and patterns. The successful...

  • Account Management Director

    3 weeks ago

    Remote, Oregon, United States RxBenefits, Inc. Full time

    Job DescriptionJob Title: Account Management DirectorCompany: RxBenefits, Inc.Job Summary:We are seeking an experienced Account Management Director to lead our team of Account Managers and Strategic Account Executives. The successful candidate will be responsible for developing and implementing strategies to improve account retention and achieve key...

  • Marketing Solutions Product Manager

    3 weeks ago

    Remote, Oregon, United States RateGain Full time

    About the RoleWe are seeking a highly skilled Senior Product Manager to join our team at RateGain, a leading provider of ad tech services. As a Senior Product Manager, you will play a critical role in driving the development of reporting, analytics, and optimization for our media products, focusing on key areas for feature development and driving growth of...

  • Electronics Distribution Marketing Manager

    3 weeks ago

    Remote, Oregon, United States Sager Electronics Full time

    About the RoleWe are seeking a highly skilled and experienced Electronics Distribution Marketing Manager to join our team at Sager Electronics. As a key member of our organization, you will play a pivotal role in shaping our customer-first vision and driving sales performance.Key ResponsibilitiesCultivate Strategic Partnerships: Develop and maintain...

  • Trade Marketing Manager

    2 weeks ago

    Remote, Oregon, United States Preferred Hotels & Resorts Full time

    Job Title: Trade Marketing ManagerPreferred Hotels & Resorts is seeking a highly skilled Trade Marketing Manager to join our team. As a key member of our PTG Consulting department, you will play a critical role in ensuring client contracted deliverables are met on time and within budget.Key Responsibilities:Develop, implement, and manage marketing plans and...

  • Technical Account Manager

    2 weeks ago

    Remote, Oregon, United States mParticle Full time

    About mParticlemParticle is a leading customer data platform that empowers businesses to deliver personalized and engaging experiences to their customers across all screens and devices. Our end-to-end streaming architecture enables us to provide real-time insights and actionable data to our clients, helping them make informed decisions and drive business...

  • Trade Marketing Manager

    4 days ago

    Remote, Oregon, United States Preferred Hotels & Resorts Full time

    Job Title: Trade Marketing ManagerThe Trade Marketing Manager plays a critical role in the success of Preferred Travel Group's PTG Consulting department by ensuring client contracted deliverables are met on time and within budget.Key Responsibilities:Develop, implement, and manage marketing plans and budgets to deliver client contractual agreementsDevelop...

  • Marketing and Product Development Manager

    4 weeks ago

    Remote, Oregon, United States Sager Electronics Full time

    About the RoleWe are seeking a highly skilled Marketing and Product Development Manager to join our team at Sager Electronics. As a key member of our organization, you will play a pivotal role in shaping our customer-centric vision and driving sales performance.Key ResponsibilitiesCultivate Strategic Partnerships: Develop and maintain impactful relationships...

  • Franchise Marketing Manager

    6 days ago

    Remote, Oregon, United States Valvoline Instant Oil Change Full time

    Join Our Team as a Franchise Marketing ManagerAt Valvoline Instant Oil Change, we're committed to creating a diverse and welcoming workplace where team members from various backgrounds and experiences thrive. We're seeking a talented Franchise Marketing Manager to join our team and help drive franchise growth.The OpportunityAs a Franchise Marketing Manager,...

  • Global Destination Marketing Manager

    3 weeks ago

    Remote, Oregon, United States Preferred Hotels & Resorts Full time

    About the RoleThe Trade Marketing Manager plays a pivotal role in driving the success of Preferred Hotels & Resorts' PTG Consulting department by ensuring timely and budget-friendly delivery of client contracted objectives. Under the guidance of the Head of Trade, this individual will leverage established relationships with North American tour operators,...

  • Franchise Marketing Manager

    3 weeks ago

    Remote, Oregon, United States Valvoline Instant Oil Change Full time

    About Valvoline Instant Oil ChangeWe are a leading provider of automotive preventive maintenance services, with a proven track record of growth and a commitment to investing in our people, processes, and technology.The OpportunityWe are seeking a highly skilled Franchise Marketing Manager to join our team. In this role, you will serve as a liaison between...

  • Franchise Marketing Manager

    2 weeks ago

    Remote, Oregon, United States Valvoline Instant Oil Change Full time

    About Valvoline Instant Oil ChangeWe're a leader in automotive preventive maintenance, with a proven track record of growth. Our focus is on creating a diverse and welcoming workplace where team members from varied backgrounds and experiences thrive.The OpportunityWe're seeking a Franchise Marketing Manager to serve as a liaison between internal marketing...

  • Electronics Distribution Marketing Manager

    4 weeks ago

    Remote, Oregon, United States Sager Electronics Full time

    About the RoleWe are seeking a highly skilled Electronics Distribution Marketing Manager to join our team at Sager Electronics. As a key member of our organization, you will play a pivotal role in shaping our customer-first vision and driving sales performance.Key ResponsibilitiesCultivate Strategic Partnerships: Develop and maintain impactful relationships...

  • Paid Performance Marketing Strategist

    2 weeks ago

    Remote, Oregon, United States Talent Sam Full time

    About the RoleTalent Sam is seeking a highly skilled Paid Performance Marketing Specialist to join our team. As a Paid Performance Marketing Specialist, you will play a pivotal role in driving the success of our clients' PPC campaigns.Key ResponsibilitiesClient Management: Act as the lead for PPC and Paid Social clients, setting strategies, executing...

  • Marketing Director

    3 weeks ago

    Remote, Oregon, United States First Communications Full time

    Job SummaryWe are seeking a highly skilled and motivated marketing leader to join our dynamic team at First Communications, a leading-edge technology solutions provider.The successful candidate will be responsible for developing and implementing comprehensive marketing strategies to promote our technology products and services.This role requires a strategic...

  • Account Manager

    3 weeks ago

    Remote, Oregon, United States NICE Full time

    About the RoleNICE is seeking a highly skilled and ambitious Account Executive to join our Sales team. As a key member of our team, you will be responsible for driving business growth and expanding our client base in the target sectors of Telco, Utilities, Logistics, Healthcare, and Insurance.This is a client-facing role that requires a consultative...

  • Account Manager

    2 weeks ago

    Remote, Oregon, United States NICE Full time

    About the RoleNICE is seeking a highly skilled and ambitious Account Executive to join our Sales team. As a key member of our team, you will be responsible for driving business growth and expanding our client base in the target sectors of Telco, Utilities, Logistics, Healthcare, and Insurance.This is a client-facing role that requires a consultative...

  • B2B Marketing Campaign Manager

    4 weeks ago

    Remote, Oregon, United States RxBenefits, Inc. Full time

    Job OverviewDemand Generation SpecialistRxBenefits, Inc. is in search of a remote Demand Generation Specialist who merges technical expertise, innovative thinking, data analysis, and a results-oriented mindset to implement B2B marketing initiatives that foster our organization's growth. Reporting to the Demand Generation Manager, this role will oversee the...

Account Based Marketing Manager

3 months ago

Remote, Oregon, United States Instructure Full time

Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.

Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.

We're looking for a talented (Senior) Account Based Marketing Specialist who is responsible for leading the identification, development, implementation, management, and measurement of ABM in target accounts to drive pipeline, accelerate sales, and build revenue within those accounts. You will act as a liaison between the Marketing, SDR, and Sales Teams to develop strategies and tactics designed to penetrate targeted accounts.

What you will do:

  • Work with Sales, Portfolio Marketing, and within our ABM tools to identify meaningful accounts to target with an ABM strategy
  • Develop custom messaging and engagement plans in targeted ABM accounts
  • Execute innovative and creative ABM programs across channels to generate a pipeline from concept through execution (strategy, timeline, budget, design and content support, campaign development, and campaign measurement)
  • Gather and coordinate analytics across various platforms (Demandbase, SFDC, Marketo, Outreach, Google) and with teams like Sales, Customer Success, SDRs, and others to gather account insights
  • Work with Marketing Operations and Sales to ensure campaigns are targeted to the right people and that we have the right contacts in the database
  • Provide ongoing data and insights that measure, analyze, and report on ABM target account penetration on a monthly, and quarterly basis as well as impact of ABM efforts on sales pipeline revenue (marketing sourced and influenced)
  • Develop and provide ongoing Sales communication to ensure alignment, collaboration, and follow up on ABM leads
  • Manage the ABM tools and tech stack including Demandbase, Sales Intelligence Elite, and others
  • Help promote ABM across our business by documenting and sharing best practices, driving successful campaigns, and supporting and optimizing our ABM infrastructure

What you will need to know/have:

  • Minimum of 10 years of marketing experience in digital marketing, demand generation and/or ABM preferably in high-tech B2B SaaS
  • ABM experience in Education industry or Ed Tech moves you to the top of the list
  • Strong project management, organization, and time management skills required
  • Strong interpersonal and communication skills; ability to develop productive working relationships with Marketing, Sales, and CxO
  • Excellent attention to detail, ability to self-manage, problem-solving skills required
  • Strong willingness to test, optimize, and improve ABM programs
  • Experience executing innovative multi-channel marketing programs for enterprise accounts
  • Experience with account targeting and segmentation
  • Strong reporting capabilities and the ability to provide insights and analyze ABM programs
  • Familiarity with B2B SaaS sales cycles and how to employ marketing strategies to nurture leads and drive engagement
  • High proficiency across major marketing technologies, including SFDC, Marketo, Demandbase, Sendoso, Outreach
  • Bachelor's degree in marketing, business, or comparable education/experience

Get in on all the awesome at Instructure

  • Competitive salary, equity and 401k.
  • Medical, dental, disability, and life insurance.
  • HSA program, vision, voluntary life, and AD&D.
  • Tuition reimbursement.
  • Paid time off, 11 paid holidays, and flexible work schedules.
  • LifeStyles Spending Account

Final salary is subject to location and experience.

We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.