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Marketing Manager

4 months ago

San Francisco, California, United States SafelyYou Full time

About SafelyYou
SafelyYou is an extremely mission-driven company that raised $60m in 2021 through series A and series B financing and is now rapidly scaling. Our company spun out of the UC Berkeley AI Research Lab and develops artificial intelligence to support care for those with Alzheimer's disease, dementia, and other cognitive impairments. Alzheimer's disease is the single most expensive disease in the US, costing an estimated $600b per year in direct and indirect costs. It affects 1 in 3 people over 85 and 1 in 9 people over 65. Our first product is focused on reducing the frequency and impact of falls, the leading cause of hospitalization for those living with dementia. We have peer-reviewed results showing up to 80% fewer falls with an average of 40% fewer falls and 80% fewer ER visits from falls. We've raised capital from top VC firms, including Founders Fund, Eclipse, Foundation Capital, and Data Collective, and the largest providers in the space are actively using, expanding, and evangelizing the service. We have also been awarded grants from the National Institutes of Health and the National Science Foundation, given the national importance of the issue – as the population continues to age, the global costs of Alzheimer's and dementia are expected to double over the next 10 years. With fewer and fewer young people available to provide the care needed, we must find a way for technology to bridge the gap.
Your Role at SafelyYou
This is a fully remote role. The Marketing Manager will be responsible for creating and executing marketing plans that align with our business objectives and drive sales growth. You will oversee aspects of marketing and advertising, from developing campaigns and promotions to managing customer engagement and lead generation. You will also work closely with the sales team and external partners to ensure effective communication and positioning of our products and services. You will monitor and analyze customer behavior and industry trends and use data-driven insights to optimize our marketing strategies. You will also manage the assigned marketing budget and report on the performance of your activities.

  • Assist in the creation of an annual and quarterly marketing plan based upon core business objectives.
  • Leading market research projects to better understand voice of customer
  • Creation of marketing segmentation and personas to better identify target audience
  • Oversees development and implementation of all marketing and advertising strategies to ensure steady market share growth, meet or exceed annual new product and category sales goals.
  • Works alongside sales to drive customer engagement through communications, promotions and programs.
  • Act as the lead POC for external brand agencies and consultants.
  • Develop and execute campaign strategies to drive sales and brand awareness.
  • Develop and manage an annual calendar inclusive of all marketing activity, deliverables, and deadlines
  • Continuously gain market, customer and competitive insights
  • Work closely with the Sales team on managing contacts and nurturing global leads, holding teams accountable to frequency and quality of communication using KPIs, dashboards and scorecards as needed
  • Creation of training materials and conducts classes to educate sales, clinical and other necessary groups
  • Monitor and analyze customer behavior and engagement, as well as industry trends in competitive marketing strategies to drive positioning and customer journey mapping.
  • Manage relationships and projects with agencies, contractors, and internal contributors to successfully execute projects.
  • Lead VOB initiatives, and work internally and externally to fully understand customer needs
  • Build GTM and positioning plans for new and existing/evolving products and services
  • Develop, test and implement brand messaging, campaigns and marketing materials
  • Articulate product strategies and value propositions to internal and external groups
  • Manage the assigned marketing budget with regular reporting to leadership
  • Analyze the competitive landscape to pinpoint trends and opportunities
  • Manage relationships and projects with internal and external contributors
  • Partner closely with the entire marketing team to keep all marketing projects organized and on track
  • Manage an overall marketing calendar including a variety of email campaigns, webinar series, blogs and other thought leadership, social media, videos, events, monthly themes, and other special initiatives and programs
  • Develop project plans for marketing projects and assign tasks and timing of deliverables for internal and external team members as needed
  • Oversee project timelines and project progression through various phases of development, documenting and supporting as needed, collaborating with associated team members on project and deliverable prioritization
  • Facilitate input across departments on project deliverables and escalate roadblocks to appropriate individuals as appropriate


The Ideal Candidate

  • Bachelor's degree in marketing, design, or related
  • 5+ years' work experience in a marketing environment in a marketing management role.
  • Experience developing and executing annual marketing plan and campaign strategies
  • Project management capabilities, including ability to prioritize work and manage projects and tight deadlines.
  • Experience and comfort level with managing creative agencies.
  • Demonstrated digital marketing experience.
  • Strong comfort level with reporting and presenting to leadership teams
  • Strong Microsoft Excel, PowerPoint skills
  • Professional, articulate, and comfortable interacting with internal + external parties
  • Highly organized and detail oriented.
  • Strategic, critical thinker with strong problem-solving skills
  • Senior living industry experience
  • Passionate about SafelyYou's mission and our technology
  • A high level of accuracy and attention to detail
  • Excellent verbal and written communication skills
  • Strong desire to learn, along with professional drive
  • Passion for the marketing industry and its best practices
  • Proactive about anticipating and addressing issues before they arise
  • Strong organizational and time-management skills with the ability to deliver on multiple projects at a time
  • Demonstrated ability to wear many hats, manage ambiguity, and apply problem-solving skills
  • Excellent interpersonal skills, building and maintaining relationships
  • Proficient with G Suite (Drive, Docs, Sheets, Slides), Office 360 (Word, Excel, Powerpoint), (or similar project management tool such as Asana), HubSpot, and Slack
  • Desire to explore, research, learn, adopt, and teach other technologies and tools as needed
  • Friendly, fun, and collaborative addition to the team to motivate, encourage and support in all we accomplish together
  • Hands-on, roll-up-your-sleeves, style
  • Willingness to travel occasionally - up to 10% of the time - ideally with your own vehicle


What SafelyYou offers:

  • A mission-driven company culture
  • Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, Vision and Life Insurance
  • 401K Program
  • Company laptop
  • Monthly Education, Well-being & WFH stipends
  • Unlimited PTO
  • Growth Potential
  • Company Retreats
  • Medical & Family/Parental Leave


At SafelyYou, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it Your gender identity, religion, skin color, and where you come from are essential to who you are and will be welcomed here. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees.