senior vip

1 month ago


Los Angeles, California, United States SBH Fashion Full time

Responsibilities:
In partnership with the New York press office and Global Head of Celebrity & VIP Relations in Milan, develop and implement a comprehensive Celebrity & VIP Relations strategy that aligns with the brand's overall marketing and PR objectives
Manage editorial and celebrity requests for the LA Showroom/West Coast
Drive best practices and successful collaboration with internal teams in New York (marketing, merchandising, visual, retail, and wholesale) and Milan
Act as the point of contact in the LA Showroom for the family by assisting in preparations for their visits, requests, and briefings
Attract new VIP/Celebrities to the brand by utilizing both personal network and talent agencies, managers, and personal assistants
Conduct VIP fittings and seasonal product showings for Celebrities/VIPs and stylists
Elevate the brand messaging through the strategic placement of product

Work cross-functionally with Marketing, PR, and product teams to identify seasonal items of importance for the brand to ensure public visibility through Celebrities/VIPs.

Ideate communication and PR strategies to support key business goals; utilize strong media contacts to promote the brand

Stay up to date:
with industry trends, celebrity news, and popular culture to identify potential brand ambassadors and partnership opportunities.
Collaborate with the New York PR and marketing teams to develop and support event ideas by securing local media coverage and attendance, as well as Celebrity/VIP and stylist attendance when relevant

Qualifications:
Bachelor's Degree required, Degree in Marketing and Communication preferred
8-10+ years of experience in VIP & Celebrity Relations, luxury retail preferred
Understanding of RTW and Styling, Men's Tailoring preferred
Existing portfolio of relevant established Celebrity/VIP and stylist relationships
Proven track record of successful relationship management with internal and external stakeholders
Strong understanding of the media landscape; knowledge of what it takes to generate impactful US media coverage
Experience in developing and successfully executing a VIP/Celebrity relations strategy
Ability to work cross-functionally to develop strategic initiatives on a global scale
Knowledge of and passion for the brand
Familiarity with Celebrity/VIP friends of the brand
Ability to prioritize multiple projects effectively to deliver timely and impactful results
Thrive on working collaboratively with team members across the company
Convey a positive can-do attitude towards tackling problems
Ability to seek feedback and seek other points-of-view while maintaining a confident direction
Team player who can thrive in a relationship-driven environment
Passionate, driven, and motivated by product
Strong computer skills, specifically MS Office Suite (Excel, Word, Power Point and Outlook.)
Ability to work in a growing and entrepreneurial team environment

Salary:
$130,000

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