Sales and Marketing/Physician Liaison
3 weeks ago
The Sales and Marketing/Physician Liaison is responsible for implementing local and regional
strategies/sales efforts to build relationships to achieve patient referral growth objectives and
assisting with outreach and education initiatives for providers, patients & insurers. The Physician
Liaison develops referral relationships and markets the services of the organization to targeted
groups and delivers services to respond to needs/requests/suggestions to be operationalized. The
Physician Liaison conducts site visits to physician offices and targeted groups to ensure
communication with and response to targeted groups and to communicate the features, benefits,
and competitive advantages of the organization. The Sales and Marketing/Physician Liaison will visit physician
offices regularly with updates on hospital services, and ensure that physicians are satisfied with
the hospital's level of care following recent referrals.
Job Duties and Responsibilities
- Visit referring physician offices with practice information and promotional material for LA CENTA and TTS (when applicable) i n order to build effective referral relationships.
- Analyze referral patterns, insurance profitability and competitive landscape to create andexecute an efficient canvassing strategy, using an existing database of targeted physicians.
- Adapt marketing plan to changes within the region, including adjusting competitive dynamics, shifting insurance arrangements, new technologies and changes at local treatment centers.
- Assist the regional management and physician staff with networking, media advertising, planning and organizing events, planning and/or sponsoring conferences and participating in appropriate business, charitable and other local organizations.
- Coordinate with managers and physicians to assist in establishing and maintaining referral relationships.
- Maintain data on the company's Salesforce page. Review progress reports on a bi-weekly basis with the manager.
- Troubleshooting any and all issues that might arise including: scheduling VIP patients, pushing authorizations for urgent patients, troubleshooting portal issues with IPAs, etc.
- xploring new neighborhoods to help with practice expansion
- Cultivating and maintaining relationships with existing contracted IPAs and MSOs
- Researching new IPAs that might be appropriate partners for the practice
- Giving guided tours to interviewing physicians
- Creating personal relationships with practice physicians and assisting them with establishing their patient base
- Assisting in contracting and credentialing for hospitals, IPAs, and MSOs
- Working closely with the CEO and the COO to cultivate new ideas for business development
- Understand competing ENT, allergy, and audiology centers, and work with senior management and the center’s physicians to develop offensive and defensive strategies.
- Provide monthly reports on patient referrals and office visits.
- Manage expenses to meet budgetary and compliance/legal requirements.
- Maintain attendance according to scheduled days and hours and appropriate dress and appearance standards, according to company policy.
- Attend mandatory company training sessions as required by state/federal law where applicable.
Qualifications and Experience:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are reflective of the knowledge, skill, and/or ability
required.
- Bachelor’s Degree in Business Management, Health Care or communications
- 1+ years of experience in health care, including physician relations, outreach, sales, recruitment or related experience; a demonstrated ability in establishing successful physician relationship
- Active CA Driver’s License
- Must be self motivated, independent, and reliable
- Excellent communication skills
- Cheery disposition and professional appearance
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