Digital Marketing Manager

2 weeks ago

Austin, Texas, United States McGarrah Jessee Full time
Job Title: Performance Marketing Manager

McGarrah Jessee is seeking a highly skilled Performance Marketing Manager to join our team. As a key member of our media department, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Develop and implement performance marketing strategies across various channels, including paid search, display, e-comm, paid social, and emerging platforms.
  • Manage and optimize performance marketing campaigns to achieve maximum ROI and revenue growth.
  • Collaborate with the analytics team to compile weekly performance reports and track key performance indicators.
  • Utilize data analytics tools to measure and report on campaign performance and make data-driven decisions.
  • Develop and maintain strong vendor partnerships with key partners in the marketplace.
Requirements:
  • 5+ years of experience in digital marketing and online media planning/buying across various channels.
  • Large-scale paid search management experience required ($5M+ annual budget management).
  • Strong experience in running Google channels and understanding best practices to deliver growth across Search, Performance Max, Shopping, UAC.
  • Experience with Apple Search, Retail Media Networks, and Affiliates is a plus.
  • Strong understanding of media attribution, including privacy challenges and technical initiatives.
  • Familiarity with web analytics tools, such as Adobe Analytics, and Google Analytics.
What We Offer:
  • A competitive salary and benefits package.
  • A dynamic and collaborative work environment.
  • The opportunity to work with a talented team of professionals.
  • Professional growth and development opportunities.

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