Analytics Manager

1 month ago


Houston, Texas, United States Forthea Interactive Marketing Full time

We are looking for a Web Analytics Specialist at Forthea, an acclaimed digital marketing agency known for its focus on data analytics and creative strategies that drive tangible outcomes for clients worldwide. Founded in 2006 in Houston, Forthea stands out for its unwavering commitment to core values and continuous business success. The agency has earned recognition as a top workplace in Houston and as one of the fastest-growing companies in the area, making it a powerhouse in the advertising industry.

Responsibilities:

  • Design and implement web analytics solutions for clients
  • Work with cross-channel experts to develop integrated strategies
  • Translate captured data into insightful reports
  • Create and maintain documentation of business and technical requirements
  • Perform quality assurance testing post-implementation

Qualifications:

  • 5+ years of analytics experience
  • Expertise in Google Analytics and Google Tag Management
  • Proficiency in JavaScript and data querying
  • Ability to manage projects effectively and communicate well
  • Familiarity with digital marketing and advertising concepts
  • Bonus: Experience with SQL, HTML, CSS, Tableau, PowerBI, Python scripts, and vendor certifications in Analytics and Tag Management tools


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