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Manager - Media and Promotions Region

4 months ago

Baton Rouge, Louisiana, United States Coca-Cola Bottling Company UNITED, Inc. Full time

Division: Louisiana

Department : West Region Marketing and Sales

Work Schedule: Monday-Friday 8:00am - 5:00pm

Why you will love Coca-Cola UNITED?

About us:

  • Privately owned and operated with 100+ years of historical strength and stability
  • Dedicated to supporting internal career growth through on job training, learning and opportunity for career advancement
  • Excellent Total Value Benefits Package to include:
  • Two weeks paid vacation within first year
  • Comprehensive Medical Preferred Provider Plan ($35 physical copay; $15 Teladoc copay)
  • Dental, vision, flex spending
  • Employee Assistance Program
  • Company paid life insurance ($50,000)
  • Additional optional insurance (accident, critical illness, universal life, home & auto)
  • Paid maternity & paternity leave
  • Paid holiday & sick time
  • 401(k) match (50% on first 6%; plus an additional annual match of up to 3%)
  • Exclusive employee discounts (cell phone, event tickets, gym membership, car buying, hotels, car rentals, technology needs and much more)
  • Competitive Compensation
  • Fast paced environment promotes a healthy lifestyle
  • For qualified candidates we offer an amazing CDL Tuition Program reimbursable up to $5250 for CDL school tuition - ask your Recruiter for details
Job Description

The Manager - Media and Promotions Region is responsible for leading media and promotional initiatives. It leads all dialogue with parent company media teams on local media buying strategies that build brands and enhance customer activity. This person assists with presence properties activation programs and is responsible for leveraging these assets through region and customer marketing programs.

What your day will look like:
  • Serve as point of contact with The Coca-Cola Company, agencies, and other Brand Partners for media plan development, execution, and post evaluation
  • Negotiate, manage, and steward contractual elements with agency partner chosen to handle Coca-Cola's local media
  • Oversee development of flowcharts, reporting tools, budget and added value tracker, and sales aids with agency partner and Region leadership
  • Ensure added value levels and return on investment by building consumer and customer promotions and programs to drive additional sales and profit
  • Monitor and ensure stewardship and payment of media invoices, payment reconciliation with The Coca-Cola Company, and post buy analysis where necessary with agency partner
  • Ensure that taggable media is leveraged with customers and ensure execution excellence
  • Determine most efficient spend by market based on volume, share, and media optimization
  • Develop Asset marketing plans and manage execution of all marketing and media elements committed as part of Asset contracts
  • Ensure asset plan is consistent with national strategic asset and brand strategies
  • Work with brand teams and/or vendors on in-venue and in-store promotions cross promoting assets
  • Serve as creative interface with Regional Print Shop
  • Act to ensure all Point of Sales (POS), coupons, rules, etc. for customized local programs protect the company's rights, trademarks, and investment while serving the best interest of our customers and assets
  • Work with Field Marketing Execution Manager in developing custom Picture of Success and sampling programs
  • Oversee development and placement of print materials for publications including sports programs and sponsorship recognitions and ensure they follow brand strategy
  • Attend strategy meetings and collaborate with all levels of sales and marketing on local media initiatives and leverage with customers
  • Support sales rally activities
  • Support Multicultural Leader/Pillar Programs relevant to the marketplace
  • Performs appropriate duties as assigned by management
What you need to succeed:
  • Minimum age 18 years old
  • Valid driver's license required and obligation to maintain compliance with UNITED fleet policy
  • Personal Protective Equipment (PPE) as required by position and compliance with UNITED safety policies
  • Regular and prompt attendance is an essential function of the job
  • Ability to read, write and speak English
  • Ability to maintain a neat professional appearance within Company guidelines
  • Ability to maintain safety and security of Company assets
  • Ability to utilize all Company provided resources and technology
  • Bachelor's degree (B. A.) from four-year College or university; or 3 to 5 years related experience and/or training; or equivalent combination of education and experience
  • Ability to speak effectively before groups of customers or employees of organization
  • Ability to calculate figures and amounts such as discounts, interest, and commissions
  • Strong attention to details with good planning and organizing skills is required
  • Strategic thinking skills along with problem-solving and solid analytical skills
  • Media Buying knowledge is required
  • Good communication and written communication skills are critical

CCBCU is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Veteran friendly.