Head of Social Media

1 month ago


Boston, Massachusetts, United States WHOOP Full time

At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

As the Head of Social Media at WHOOP, you'll own the programming across our owned media channels with the goal of originating compelling brand stories to efficiently drive global awareness for the brand and build a healthy funnel for high quality member acquisition.

RESPONSIBILITIES:

  • Lead organic owned media channels, including social (e.g. Instagram, Threads, TikTok, etc.), YouTube, and emerging mediums. Develop playbooks for growth, engagement, alignment to the WHOOP mission/vision and ultimately conversion to the membership sales funnel.
  • Own the WHOOP programming calendar and build a content planning process that ensures appropriate timing, alignment to tentpole moments, coverage of brand opportunities, resource allocation, and alignment to required impact. Evaluate content slate and develop framework for refining the content playbook.
  • Develop a clear POV on the purpose of each distribution channel as a driver of larger business goals, and establish corresponding goals (i.e. TikTok organic is for brand growth, has a follower growth goal)
  • Partner with Brand & Creative to develop social-first content that evolves the brand
  • Investigate, invent, and pursue new tactics for new audience reach. Continually rationalize channel mix.
  • Track key performance metrics across and build a social media measurement framework across all platforms that informs strategy and optimizes performance. Partner with our analytics team to build dashboards and share actionable insights for continued improvement.
  • Oversee and mentor the team in executing a social strategy and creating content that resonates, and manage and oversee partnerships, freelancers, and other vendors
  • Build a social partnerships and influencer strategy that supports broader Marketing goals
  • Evolve our community engagement strategy with an eye towards globalized support

QUALIFICATIONS:

  • 10+ years experience leading social at best-in-class brands. Direct experience in D2C, sports, health, and lifestyle preferred.
  • Proven track record of starting, innovating, and scaling brand channels, in particular rapid response to emerging channels such as TikTok
  • Story-driven sensibility with analytically backed rigor
  • High-performing manager with experience building high-functioning teams
  • Moves quickly and intentionally and carries oneself with no ego

Interested in the role, but don't meet every qualification? We encourage you to still apply At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility


  • Social Media Manager

    1 month ago


    Boston, Massachusetts, United States NetVirta, Inc Full time

    Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy with the fit of their online purchases.As our Social Media Manager, you'll play a pivotal...


  • Boston, Massachusetts, United States Economic Mobility Pathways, Inc Full time

    Job SummaryWe are seeking a highly skilled Social Media Content Strategist to join our team at Economic Mobility Pathways, Inc. as a Digital Content Coordinator.About the CompanyEconomic Mobility Pathways, Inc. is a leading nonprofit organization dedicated to helping families achieve economic mobility and providing tools for other organizations to do the...


  • Boston, Massachusetts, United States Digitas Full time

    Job OverviewAs a key leader at Digitas, you will be responsible for driving the strategic process across multiple teams, providing insights and tactics to create engaging content, build audiences, and amplify our clients' reach.Key ResponsibilitiesStrategic Leadership: Develop and execute comprehensive social media and content strategies that align with our...


  • Boston, Massachusetts, United States Digitas Full time

    Job DescriptionCompany OverviewDigitas is a leading digital marketing agency that specializes in creating innovative and effective marketing solutions for its clients. As a Networked Experience Agency, we leverage our expertise in data, technology, creative, media, and strategy to deliver ambitious outcomes for our clients.Job SummaryWe are seeking an...


  • Boston, Massachusetts, United States Digitas Full time

    About the RoleAs a key leader at Digitas, you will be responsible for driving the strategic process across multiple teams, providing insights and tactics to create content, build audiences, and amplify a client's reach. You will be the key point of contact for clients, working closely with them to develop and execute social media and content strategies that...


  • Boston, Massachusetts, United States Work from Home Board Full time

    And guess that what it means?And right here today, you can apply to become the next social media assistant working on Twitter.Rate: $25 per hour.Requirements: You need to have access to a laptop, phone, or tablet and have a reliable internet connection.You also need to know how to use one or more of the most popular social media networks like Facebook,...


  • Boston, Massachusetts, United States Bunker Hill Community College Full time

    Location: Boston, MA Category: Adjunct Faculty Posted On: Mon Aug Job Description:BHCC is seeking dynamic adjunct faculty to teach in the Visual & Media Arts Department beginning Fall semester 2024.Available course:VMA-130 Social Media Strategy (Mondays, In-person, 6:00 p.m. - 7:15 p.m.)In this course, students will explore techniques and strategies of...


  • Boston, Massachusetts, United States Boston Consulting Group Full time

    WHAT YOU'LL DOYou will work with the Corporate Social Media Senior Manager and the Global External Relations and Events Director to create and deliver social media content for senior BCG stakeholders and external panellists around BCG's presence at flagship events such as WEF Davos, Cannes Lions, Google Cloud Next, Dreamforce, etc. As a core member of the...


  • Boston, Massachusetts, United States Digitas Full time

    Job DescriptionCompany OverviewDigitas is a leading digital marketing agency that specializes in creating innovative and effective marketing solutions for its clients. As a Networked Experience Agency, we leverage our expertise in data, technology, creative, media, and strategy to deliver ambitious outcomes for our clients.Job SummaryWe are seeking an...


  • Boston, Massachusetts, United States Boston Chefs Full time

    Are you passionate about the culinary arts and eager to explore the world of digital marketing? Boston Chefs, Inc. is seeking a motivated and proactive Digital Marketing Intern to gain valuable experience in the vibrant online food community of Boston. Responsibilities include: Interacting with our social media followers and analyzing current trends ...


  • Boston, Massachusetts, United States Exclaimer Full time

    Head of Content MarketingDepartment: MarketingEmployment Type: Permanent - Full TimeLocation: US - BostonReporting To: Elisabeth GoossensDescriptionHead of Content at ExclaimerThe Exclaimer content marketing team exists to engage, inspire and enable our audiences to do what they want to better. Within our content we are focusing on educating audiences and...


  • Boston, Massachusetts, United States Gupta Media Full time

    Become a Key Player as a Campaign Operations Coordinator at Gupta MediaGupta Media stands at the forefront of the advertising industry, serving a diverse clientele across multiple sectors. We are in search of a Campaign Operations Coordinator to enhance our vibrant Agency Operations Team. This position is vital for facilitating the management and execution...


  • Boston, Massachusetts, United States Massachusetts Clean Energy Center Full time

    Job OverviewThe Massachusetts Clean Energy Center (MassCEC) is on the lookout for a skilled media relations expert to enhance our dynamic Communications team as a Media Relations Officer. This pivotal role will ensure that MassCEC's goals and successes are effectively conveyed to the media and the public through clear and impactful messaging.Position Type:...

  • Media Planner/Buyer

    5 days ago


    Boston, Massachusetts, United States Allen & Gerritsen,Inc Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled Media Planner/Buyer to join our team at Allen & Gerritsen, Inc. As a Media Planner/Buyer, you will be responsible for planning, buying, and managing media campaigns for our diverse range of clients across various industries.Key ResponsibilitiesPlanningConduct market research and analysis to...


  • Boston, Massachusetts, United States CyberCoders Full time

    Location: RemotePosition Type: Full-timeSalary Range: Competitive based on experienceWe are seeking a Director of Business Development with a strong background in the construction sector to lead our business initiatives.Key Responsibilities:Sales Leadership: Conduct regular sales meetings to discuss new leads, updates on current projects, and strategize on...


  • Boston, Massachusetts, United States CyberCoders Full time

    Location: RemotePosition Type: Full-timeSalary Range: $130,000 - $175,000We are seeking a Director of Business Development with a strong background in the construction sector to lead our business growth initiatives.Key Responsibilities:Sales Leadership: Direct weekly sales strategy sessions with the management team, reviewing new and ongoing sales...


  • Boston, Massachusetts, United States Chewy Full time

    Our Opportunity:Chewy is hiring a Senior Manager, Media & Communications Planning, to amplify our Healthcare marketing campaigns, a key growth area for our company. We are seeking someone who can drive media planning of digital marketing campaigns across funnel levels, channels and objectives, as well as implement in key digital channels – Meta and Google...


  • Boston, Massachusetts, United States 3Play Media Full time

    Job OverviewCompany Overview3Play Media is a thriving technology firm transforming the way individuals engage with online content. Our top-tier services in live captioning, transcription, audio description, and translation cater to a diverse clientele, including over 10,000 institutions in higher education, enterprise, media, and government sectors. Founded...


  • Boston, Massachusetts, United States 1910 Genetics Full time

    Position OverviewCompany Background1910 Genetics is an innovative biotechnology firm at the forefront of drug discovery, utilizing a unique Input-Transform-Output (ITOTM) platform that represents the first horizontal AI infrastructure in the industry.In a competitive landscape filled with numerous AI-driven drug discovery entities, 1910 Genetics...


  • Boston, Massachusetts, United States Epsilon Full time

    Head of Sales Compensation Strategy and AnalysisAs an integral part of the Sales Compensation division, the Head of Sales Compensation Strategy and Analysis is essential in designing compensation frameworks that contribute to organizational success. Reporting to the Senior Director of Sales Compensation, this role involves close collaboration with various...