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Paid Social Media Coordinator

2 months ago

Boston, Massachusetts, United States Digitas Full time
Job Description

Company Overview

Digitas is a leading digital marketing agency that specializes in creating innovative and effective marketing solutions for its clients. As a Networked Experience Agency, we leverage our expertise in data, technology, creative, media, and strategy to deliver ambitious outcomes for our clients.

Job Summary

We are seeking an experienced Associate Media Planner, Paid Social to join our team. The successful candidate will be responsible for planning, implementing, managing, and optimizing data-driven campaigns across all social platforms. This role will work closely with our national Paid Social practice to track market trends, evaluate new opportunities, create training materials, and vet new social/messaging platforms and API partners.

Key Responsibilities

  • Develop and execute paid social media strategies that align with client goals and objectives.
  • Partner with cross-functional teams to understand client needs and translate them into effective paid social media plans.
  • Manage daily paid social needs on client accounts, including ad trafficking, budget pacing, optimization, and reporting.
  • Stay up-to-date on new ad products and technology advancements and understand how to apply them to deliver business results.
  • Work with the Strategy & Analytics team to use real-time data, testing, and campaign learnings to optimize and manage campaigns.
  • Produce clear communication for internal teams regarding campaign performance, recommendations, and expected deliverables.
  • Work flexible hours to adapt to the real-time nature of the social space.

Requirements

  • Superior collaboration and teamwork skills with experience working with cross-functional teams.
  • Effective project management skills with the ability to re-prioritize while operating in a fast-paced environment.
  • Intermediate to advanced skills in Excel.
  • Excellent verbal and written communication skills.
  • Positive attitude and ability to work independently as well as part of a team.
  • Bachelor's Degree Required.
  • 1+ years' experience working in self-service capacity within social platforms.