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Strategic Director of Social Media

2 months ago

Boston, Massachusetts, United States Digitas Full time
Job Overview

As a key leader at Digitas, you will be responsible for driving the strategic process across multiple teams, providing insights and tactics to create engaging content, build audiences, and amplify our clients' reach.

Key Responsibilities
  • Strategic Leadership: Develop and execute comprehensive social media and content strategies that align with our clients' business objectives.
  • Content Development: Collaborate with cross-functional teams to create high-quality, engaging content that resonates with our target audiences.
  • Audience Building: Identify and develop strategies to build and engage with our clients' target audiences across various social media platforms.
  • Measurement and Analysis: Develop and implement metrics to measure the success of our social media and content initiatives.
  • Thought Leadership: Stay up-to-date with the latest social media and content industry trends, best practices, and technologies, and apply this knowledge to drive business growth.
Qualifications
  • Experience: 10+ years of digital marketing experience, with a focus on social media and content development for major clients.
  • Leadership: Minimum 5 years of managing direct reports and leading cross-functional teams.
  • Client Relationships: Experience working directly with senior-level clients and developing strong relationships with internal and external partners.
  • Industry Knowledge: Strong understanding of the financial services industry and its trends, as well as a deep knowledge of digital media, social channels, and content platforms.
  • Skills: Excellent communication and presentation skills, with the ability to develop strong relationships with clients and internal stakeholders.