Senior Analyst, Global Influencer Strategy
2 months ago
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American Express' Global Advertising & Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. Within GABM sits the Global Brand Strategy & Insights team responsible for defining & accelerating the Amex Brand Strategy Delivering Customer insights and elevating tools and learnings for the global Marketing Community.
The Senior Analyst, Global Influencer Strategy, is a unique opportunity to join an emerging team with wide-ranging visibility into influencer marketing efforts across the organization. This role will report into the Senior Manager, Global Influencer Strategy, and support the central vetting team helping to lead the day-to-day operations and strategic evolution of our global vetting strategy with integration across the Enterprise.
Key Responsibilities:
Collaborate with cross-functional teams across the Enterprise including CA&C, CEG, and various marketing partners to support the roll-out and evolution of the global influencer vetting strategyAide in the development and implementation of consistent processes, guidelines and best practices for all influencer talent engagements and vetting requests. Support the day-to-day operations and end-to-end process for influencer vetting, including submission in-take, ongoing process tracking and review of overall strategic brand fit Ensure data integrity across all influencer vetting documents and reports Accelerate our execution practices with an eye towards process improvement Develop relationships with partners across the organization, including Marketing, Operational Excellence, CA&C, and CEG, with a focus on establishing clear and open communication to capture feedback and help inform process evolutionWork with marketing partners to understand all aspects of influencer vetting requests and corresponding campaigns in order to best advise on strategic brand fit and evolution of the global vetting strategy Identify trends and insights related to influencer requests and associated marketing initiatives across the organizationHelp drive efficiency, mitigate risk and deliver ongoing process excellence across all influencer vetting Minimum Qualifications: Minimum of 2+ years of experience in marketing, operations or similar rolesProactive self-starter with excellent process/project management skills and dedication to qualityInterest and understanding of the influencer, social and talent landscape, as well as emerging technologies, platforms and trends Strong verbal and written communication skillsExcellent relationship and interpersonal skills with the ability to interact, consult and influence up and down across all levels of partners and key stakeholdersAbility to work independently and collaborate effectively with colleagues in a dynamic, fast paced, global environmentComfortable navigating white space and changing course when necessaryPassion for innovation, technology & brand Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesAccess to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise. For a full list of Team Amex benefits, visit our Colleague Benefits Site. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.
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