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Product Marketing Specialist
2 months ago
About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Job
Join us at Lyra Health as a Product Marketing Specialist and be at the forefront of transforming mental health care. As part of our Corporate & Product Marketing team, you'll use your B2B storytelling & content marketing skills to make a difference.
In this role, you'll collaborate across sales, growth marketing and channel teams to build the Lyra story for multiple segments including employers, health plans and industry verticals. While your focus will be tailoring content and tools to meet the specific needs of our buyers, you'll also support competitive intelligence and research projects to further inform our go-to-market strategies.
The ideal candidate will have a strong background in communications or marketing, experience in healthcare, and a strong bias for action.
Responsibilities:
- Content development: Produce and maintain a library of high-quality, full-funnel B2B sales & marketing content, including product collateral, sales presentations, digital articles, webinars, research reports and blogs.
- Deal support: Partner with the sales team to develop custom pitches and content packages to nurture, accelerate and close deals.
- Segment marketing: Tailor sales and marketing content to uniquely engage industry, global and other specialty segment buyers.
- Competitive intelligence and research: Partner with our Market intelligence team to maintain, package and share the latest competitive & market insights with key stakeholders across Lyra.
Qualifications
- Bachelor's degree in Communications, Marketing, or a related field.
- 5+ years of experience in communications or marketing, preferably within the healthcare sector.
- Strong B2B writing and powerpoint design background (Google slides ideal)
- Demonstrated ability to partner cross functionally with subject matter experts to inform content development work.
- Excellent organizational and project management skills.
- Curiosity & ability to thrive in a dynamic work environment.
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.
By applying for this position, your data will be processed as per Lyra Health Workforce Privacy Notice. Through this application, we will collect personal information from you including your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA). Providing this information is optional and completely voluntary. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not "sell" or "share" personal information as defined by the CPRA. For more information about how we use and retain your information, please see our Workforce Privacy Notice.
