Assistant Director, University Advancement Communications, Digital and Creative

Job ID: 58367

Full/Part Time: Full-Time

Location: Tallahassee, FL

Regular/Temporary: Regular

Department

Alumni Affairs

Florida State University will soon embark on its next
comprehensive campaign. As the silent phase of the campaign begins,
the Division of University Advancement is accelerating the hiring
of additional Alumni Engagement professionals campus-wide
and is excited to build out its team. For Advancement professionals
who are interested in being a part of a comprehensive campaign from
the beginning for their career development, the timing is ideal to
join our team.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled
& Veteran Employer.

FSU's Equal Opportunity Statement can be
accessed at:

Responsibilities

The Assistant Director of Digital Media collaborates with
various departments and staff to leverage the digital space to
engage key constituent groups. The Assistant Director is
responsible for staying current with best practices for designing
captivating e-mails (according to industry best practices),
developing strategy for electronic media, including social media
channels, and critically analyzing response data to better enhance
communications with key constituents. Responsible for capturing
high-quality digital content and editing it into engaging and
compelling stories that align with the organization's goals and
objectives. When necessary, this position may be asked to
assist with the design and production of printed communication
pieces and attend events to capture photos/videos.

Management and Supervision

Supervise and evaluate direct report personnel and coordinate
training to enhance performance.

Manage social media coordinator and media specialist. Serves as
back up to both positions and helps social media managing
development and execution.

Manage and assist in developing content across owned and earned
social channels. This could include blog posts, tweets, status
updates, pins, photos, lenses, filters and videos;

Create short videos and animations for dissemination across
electronic media channels;

Manages all building (foundation and alumni) screens, updates
monthly birthday and anniversary screens, post portal
announcements, manages all internal e-mail/announcements.

Protect confidential information.

Other duties as assigned.

Videography, Photography and Digital components

Planning and preparing for video shoots by scouting locations,
setting up equipment, and coordinating with talent or subjects.

Capturing high-quality video footage and photographs using a
range of cameras, lenses, and lighting equipment.

Editing video footage and photographs to create engaging and
compelling visual stories that align with the client's goals and
objectives.

Collaborating with clients and other team members to develop
creative concepts and ideas for video projects.

Selecting music, sound effects, and other elements to enhance
the overall impact of the video.

Managing and organizing video and photo files, ensuring that
they are properly labeled, stored, and backed up. Record and edit
audio such as voiceovers.

Communicating effectively with clients and team members to
ensure that projects are completed on time, within budget, and to
the highest possible standard.

Attend events when needed for photography or videography. Run
media at events when needed such as PowerPoints or videos. Assist
in developing content across owned and earned social channels. This
could include blog posts, tweets, status updates, pins, photos,
lenses, filters and videos.

Create short videos and animations for dissemination across
electronic media channels.

Manage and Supervise all E-mail Marketing

Create policy and procedures for our email marketing platforms
for both Alumni, Foundation and Division.

Assist in design and implement of all Division of University
Advancement e-mail communications, including solicitations.

Monitor e-mail schedules to ensure appropriate e-mail volume and
prevent list fatigue.

Work with database administrators to obtain, review and evaluate
recipient lists for digital communications, and to keep all
constituent queries or lists current in e-mail system database.

Train college/unit representatives as they adopt the Foundation
e-mail marketing platform. Oversee management of e-mail system in
compliance with laws, ADA compliance and Add Event system.

Digital communications planning, metrics and compliance

Collaborate with departments and staff (including University
Communications) to leverage the digital and social media space;
Ensure that all digital media channels are optimized to engage key
constituent groups. Regularly monitor the FSU Foundation, Division
and Alumni Association websites (and affiliate sites) to ensure
they meet approved visual identity standards and that content is up
to date; Leverage measurement tools to provide progress and
performance reports and key insights while continually finding ways
to improve on those metrics; Work with various departments within
the Division of University Advancement and the University to meet
their specific needs and requirements while building and
maintaining brand recognition and standards through consistency in
design; Participate goal setting and assist with the development,
documentation and implementation of appropriate styles, procedures,
and protocols.

Management and Supervision

Supervise and evaluate direct report personnel and coordinate
training to enhance performance.

Oversee social media coordinator and student
interns/workers.

Qualifications

Bachelor's degree and four years' experience or a combination of
post high school education and experience equal to eight years.

A valid Florida or Georgia Driver's License, or the ability to
obtain.

University Information

One of the nation's elite research universities, Florida State
University preserves, expands, and disseminates knowledge in the
sciences, technology, arts, humanities, and professions, while
embracing a philosophy of learning strongly rooted in the
traditions of the liberal arts and critical thinking. Founded in
1851, Florida State University is the oldest continuous site of
higher education in Florida. FSU is a community steeped in
tradition that fosters research, encourages creativity, and
embraces diversity. At FSU, there's the excitement of being part of
a vibrant academic and professional community, surrounded by people
whose ideas are shaping tomorrow's news Learn
more about our university and campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit
our website to learn more
about our Compensation, Benefits, Wellness, Recognition, and
Employee Development programs.

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How To Apply

If qualified and interested in a specific job opening as
advertised, apply to Florida State University at If you are a
current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with
all applicable information. Applications must include all work
history up to ten years, and education details even if attaching a
resume.

Considerations

This is an A&P (Administrative and Professional)
position.

This position requires successful completion of a
criminal history background check.

This position is being advertised as open until filled. The
hiring committee will review applications as received.

Applicants must upload a resume with their online
application.