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Social Media Community Manager III, Urology

4 months ago

Minnetonka, Minnesota, United States Boston Scientific Full time

Additional Locations: US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

The Social Media Community Manager III, Urology, plays a pivotal role in advancing Boston Scientific's presence as a leading healthcare company across social media and digital platforms. As a key member of the Digital Channel team within Customer Activation and Engagement, this individual is responsible for activating and managing all social channels and communities. These channels include Twitter, LinkedIn, Facebook, Instagram, YouTube, and emerging social platforms.

In this role, the Community Manager oversees all facets of channel management, from strategy development to content creation, copywriting, social listening, agency collaboration, regulatory compliance, and performance analytics. Reporting to the Boston Scientific Urology Digital Experience Manager GMII, the Community Manager ensures seamless coordination across all Urology franchises, serving both consumers and healthcare professionals (HCPs).

In addition to meeting the experience requirements outlined below, this individual must have a proactive, can-do attitude and a highly collaborative communication style. They must also demonstrate an ability to influence peers, colleagues, and senior stakeholders who participate in the contribution and review process. Furthermore, a strong orientation toward meeting deadlines is essential.

Please note that a digital portfolio review will be required as part of the interview process.

Your responsibilities with include:

  • Develop social media content for all social platforms in alignment with target audiences and franchise communication strategy, and work with cross-functional partners on copywriting, graphic design, and reviews.
  • Monitor Boston Scientific social conversations to find engagement opportunities, and manage complaints or off-label references in accordance with processes and SOPs.
  • Assess topics and trends from social media influencers, key opinion leaders (KOLs), and competitors to suggest enhancements to Boston Scientific strategy.
  • Work with the paid media team and/or media agency to launch paid social campaigns and make ongoing optimizations.
  • Educate internal stakeholders on social media strategy and channel plans, and leverage them as content and SME partners.
  • Analyze social media organic and paid data on a regular basis and develop reports with recommendations to share with internal stakeholders.
  • Utilize social listening tools and capabilities to uncover relevant topics and keep a pulse on the social media environment around specific topics and products.
  • Collaborate with Content Strategists, Digital Marketing, Omnichannel, Meetings & Events, and cross-functional colleagues to ensure social media programs align with broader Boston Scientific brand and social media requirements.
  • Develop (over time) a subject matter expertise about relevant Urology topics, potential content, and KOLs.

Minimum Qualifications:

Bachelor's degree in English, Communications, Journalism, Marketing, or another relevant field.

3+ years of experience in the following areas:

  • Managing a social media community in a highly regulated industry such as healthcare, medical devices, biotech, or similar.
  • Working with a variety of social platforms, including best practices for content development and distribution in each venue (Facebook, Twitter, YouTube, LinkedIn, and Instagram are key).
  • Leveraging social management and listening tools, such as Khoros, Sprout Social, Talkwalker, Sprinklr.
  • Curating and developing content suitable for various audiences and social platforms.
  • Operating within a branded environment and complying with global brand standards.
  • Developing, executing, and measuring social media strategies.

Preferred Qualifications and Competencies:

  • Experience with social media advertising (organic) and paid media.
  • Experience creating content for healthcare professionals (HCPs), patients, and caregivers.
  • Graphic design experience to assist with visual creation as needed.
  • Demonstrated ability to lead and influence leadership and internal stakeholders.
  • Ability to synthesize business, communications, digital, and social strategies into a cohesive narrative.
  • Desire to grow their career in social and digital marketing.
  • Clear comprehension of processes and deadlines related to events, campaigns, and time-sensitive requirements.

Requisition ID: 581199

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you