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Senior Analyst, Digital Marketing
4 months ago
***This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***
This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, you will be focused on supporting and curating outstanding content experiences within the Hilton digital ecosystem. On the Marketing and Loyalty team reporting to the Senior Manager of Digital Marketing you will work on projects including influence Hilton's global content strategy, collaborating with U.S. content strategy teams and Regional Marketing teams to create digital journeys that resonate with audiences worldwide.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities through every step of a Team Member's career journey and at every level, both in our hotels and across corporate. Hilton's leadership development framework focuses on developing skills and business insight through a range of programs and approaches to meet varying learning needs and preferences.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day will be like:
- Support regular content updates and retailing activations for in-language webpages in partnership with Regional Marketing teams.
- Participate in defining content publishing and authoring operating models governance processes for global content.
- Report against Digital Marketing-specific metrics that focus on engagement and conversion.
- Apply knowledge of digital best practices, recommending new technologies, and advocating for enhanced digital capabilities.
How you will collaborate with others:
- Collaborate with Enterprise content teams and Regional Marketing teams to align content efforts, maximizing conversion rates while maintaining consistency throughout the consumer journey.
- Partner during the creation of in-language content landing pages by contributing to requirements gathering, encouraging agreement between partner teams, and advocating for an engaging user experience.
What projects you will take ownership of:
- Contribute to digital tagging/tracking processes, ensuring that website components and links have appropriate tracking.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
- Three (3) years of experience in Marketing, e-Commerce, or Web Content Strategy.
- Experience creating online user stories and mapping digital journey flows
- Knowledge of the broader travel industry, its digital capabilities, and outside sectors that may influence consumer shopping behavior.
- Ability to work from the McLean, VA, or Addison, TX offices
It would be useful if you have:
- BA/BS Degree, specializing in Marketing or Digital.
- Proficiency in an analytics platform (Adobe Analytics or Google Analytics)
- Experience managing non-English websites and working with regional marketing teams.
WHAT IT IS LIKE WORKING FOR HILTON
The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton's commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
