Senior Product Marketing Manager, Creators

2 months ago


Seattle, Washington, United States Amazon Full time


The Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale.

We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators.

Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners.

We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.


This role will spearhead our go-to-market strategy for our Creator-facing products and features, including a strong focus on our two-sided brand-creator marketplace, Creator Connections.

You will bring to market new product offerings, tools, and innovation for Creators, driving adoption and tracking to key KPIs.

This role will partner across stakeholders in product, analytics, science, engineering, and business development, as well as with cross-org stakeholders in ads, outbound, and retail to deliver best-in-class marketing experiences.

You will offer direct support to top Creators, setting them up for success within our program.

Key job responsibilities
Key job responsibilities

  • Develop and drive Creator-facing marketing strategies to market products and features
*Spearhead Creator marketing initiatives for Creator Connections, our self-service brand-Creator market place, driving adoption and engagement from influencers and publishers
*Partner with product and tech to drive customer-centric product improvements and influence new feature introduction

  • Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
  • Support scaling go to market initiatives to international countries, working closely with product, marketing, and tech partners
6+ years of professional non-internship marketing experience

  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling crossfunctional marketing programs
  • Experience leading gotomarket for consumer software or hardware product launches


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