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Senior Marketing Manager

2 months ago

Seattle, Washington, United States GeoComply Full time
About GeoComply

We're a leading provider of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to ensure regulatory compliance, combat online threats, and protect businesses from financial loss.

Achieving significant business and revenue growth over the past three years, we've been trusted by leading global brands and regulators for over a decade. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions annually.

The Role

We're seeking a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories.

In this role, you'll focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap. You'll work closely with the Product, Engineering, and Revenue teams, prioritizing customer-centricity and initiatives that drive customer value.

You'll enjoy this role if you're passionate about understanding products and customers, customer-obsessed, and enjoy helping stakeholders learn more about customers and users. You'll be responsible for both strategy and execution, partnering with specialist teams like communications, enablement, and creative design services to execute your plans and drive results for your products.

Key Responsibilities
  1. Engage with the Product team from all stages, from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.
  2. Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
  3. Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.
  4. Develop deep knowledge of customers and disseminate through the organization, including customer segments, buyer persona, gather and analyze customer feedback, explore new use cases, and influence product growth.
  5. Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
  6. Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
  7. Develop a variety of content types, including whitepapers, blog posts, case studies, and video scripts, that support marketing and sales objectives.
  8. Provide marketing strategic expertise to ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer's journey.
  9. Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
  10. Develop and help monitor metrics to track outcomes and effectiveness of marketing of our products.
Requirements
  1. Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.
  2. 5+ years of product marketing or product management experience in B2B tech.
  3. 2+ years experience in fraud or financial services.
  4. Proven ability to perform market research and use insights to drive decision-making.
  5. Strong written and verbal communication skills, with a talent for clear and effective messaging.
  6. Experience in content creation, including whitepapers, blog posts, LinkedIn content.
Bonus Points
  1. 3+ years of experience working in one or more of the following: Fraud, Risk Management, iGaming.
  2. Previous experience working with distributed international teams.