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Product Marketing Manager, Ads Platform

3 months ago

New York, New York, United States TikTok Full time
TikTok is the leading destination for short-form mobile video.
At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About the teamAs Monetization Product Operations (MPO) our goal is to help businesses have seamless experiences with our advertising solutions, by designing and scaling support processes to resolve technical issues within our product.

We're a global team with regional hubs in Singapore, China, Australia, London, and multiple locations in the US.

Our teams comprise internal product specialists and operations functions and externally we have a global vendor base that augments our services portfolio.


Position Overview:


As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving product awareness, testing, and packaging to resonate with our diverse customer base.

By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable propositions for our users and clients.

Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers.
Key

Responsibilities:

  • Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.

Goal Setting and Collaboration:
Establish clear goals and success metrics in collaboration with key stakeholders.

Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.


Market Strategy Expertise:
Act as a market strategy expert, working closely with the sales team to deeply understand target markets.
Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.

Innovation and Testing:
Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement.
Ensure products are primed for scalability.

Market Insights:
Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence.
Use these insights to shape the product strategy, vision, and roadmap comprehensively.
QualificationsMinimum

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
MBA is a plus.

  • Proven experience in digital marketing, with a track record of leading teams and driving gotomarket strategies.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Exceptional communication and presentation skills.
  • Adept at collaborating with crossfunctional teams.
  • Ability to thrive in a fastpaced environment.
  • Creative thinking and a passion for innovation.

If you're ready to embark on an exciting journey of creativity and impact at TikTok, apply now to join our team as a Senior Product Marketing Manager.

Help us inspire the world and bring joy to billions of users through your strategic marketing expertise.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at https:
//shorturl.
at/cdpT2RegularExperienced.

Estimated Salary:
$20 to $28 per hour based on qualifications.